According to an article in the New York Times, beauty vlogger Michelle Phan has the most-subscribed YouTube channel of any woman, boasting more than 1.5 million followers.
Posting celebrity-inspired makeup tutorials and beauty tips on the video portal made her an authority in her own right and an official spokeswoman for Lancôme - a company that once turned her down as a beauty counter sales assistant.
Phan is known for blending makeup with music to create tutorials that are more stylized than those of her fellow beauty vloggers. Her video on how to achieve Lady Gaga's wide-eyed look from the singer's "Bad Romance" clip is one of her most popular posts to date with around ten million views.
The beauty vlogger will also be featured in the upcoming documentary Uploaded: The Asian American Movement, which examines the rising popularity of Asian-Americans in new media.