Missoni hails 'unexpected success' for Target line
Monday 26 September 2011
Italian fashion house Missoni hailed the success of its low-cost line for US department store chain Target as an "unexpected success" on Sunday after the group's catwalk show in Milan.
"We really couldn't have imagined it. It was a very unexpected success," creative director Angela Missoni told reporters backstage after presenting the spring/summer 2012 collection in the picturesque courtyard of Milan University.
Missoni's trademark geometric-patterned knitwear was a defining feature of the collection and the colours were rich browns, purples and yellows in outfits reminiscent of Flamenco dancers or stylish South American soirees.
"It was really a southern inspiration," said Missoni, highlighting in particular the sparkling fringes, large shawls and ruffles from the show.
Missoni said the "Sunrise Birds" collection was meant to define a woman with "carefree sensuality" and the outfits were "asymmetric and mischievous".
The family business launched its 400-piece Target line earlier this month. Online demand for the collection quickly sent Target's website crashing and several pieces cropped up for resale on Internet auction site eBay.
With much of the womenswear priced under $50 (37 euros), Missoni for Target appealed to fashion-conscious but thrifty shoppers eager to save money in hard economic times. High-end Missoni dresses typically cost more than $1,000.
Life & Style blogs
Kylie Jenner challenge: Strange lip suction device inspired by Kardashian sister goes viral
Chloe Sevigny poses with a lobster on her crotch in a daring shoot for Marfa Journal
Loch Ness Monster: Google Maps unveils Nessie Street View and homepage Doodle
Coachella Festival 2015: from Kendall Jenner to Alexa Chung, stars and festival-goers parade their boho best
What do the emoji on Snapchat mean?
- 1 Rarest Beanie Baby bought for just £10 at car boot sale could be sold for £62,500 on eBay
- 2 Katie Hopkins and The Sun editor David Dinsmore reported to police for incitement to racial hatred following migrant boat column
- 3 Giorgio Armani criticises the way some gay men dress saying 'a man has to be a man'
£18000 - £23000 per annum: Recruitment Genius: One of Ford's leading Parts Who...
£20000 - £25000 per annum + Uncapped Commission: SThree: Do you want to learn ...
Negotiable: Recruitment Genius: One of the North West's leading providers of w...
£20000 - £25000 per annum + Commission: SThree: Are you great at building rela...