Missoni hails 'unexpected success' for Target line
Italian fashion house Missoni hailed the success of its low-cost line for US department store chain Target as an "unexpected success" on Sunday after the group's catwalk show in Milan.
"We really couldn't have imagined it. It was a very unexpected success," creative director Angela Missoni told reporters backstage after presenting the spring/summer 2012 collection in the picturesque courtyard of Milan University.
Missoni's trademark geometric-patterned knitwear was a defining feature of the collection and the colours were rich browns, purples and yellows in outfits reminiscent of Flamenco dancers or stylish South American soirees.
"It was really a southern inspiration," said Missoni, highlighting in particular the sparkling fringes, large shawls and ruffles from the show.
Missoni said the "Sunrise Birds" collection was meant to define a woman with "carefree sensuality" and the outfits were "asymmetric and mischievous".
The family business launched its 400-piece Target line earlier this month. Online demand for the collection quickly sent Target's website crashing and several pieces cropped up for resale on Internet auction site eBay.
With much of the womenswear priced under $50 (37 euros), Missoni for Target appealed to fashion-conscious but thrifty shoppers eager to save money in hard economic times. High-end Missoni dresses typically cost more than $1,000.
Life & Style blogs
Plus live in a folly tower and Towcester growth
Plus how much you need to earn to rent in London, and new homes figures
Plus where The Apprentices live, house price growth outside London, and househunter numbers
- 1 Stoke City investigate 'religious abuse' after 'pig's head is found in Kenwyne Jones' locker'
- 2 Gove’s lesson: spare the comma, spoil the child
- 3 You thought Ryanair's attendants had it bad? Wait 'til you hear about their pilots
- 4 Join Ryanair! See the world! But we'll only pay you for nine months a year
- 5 It’s official: thanks to Stephen Hawking's Israel boycott, anti-Semitism is no more
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.
£30000 - £40000 per annum + BENS: Progressive Recruitment: Drupal Developer A ...
£45000 - £50000 per annum + bens: Progressive Recruitment: C# WEB DEVELOPER Le...
£240 - £260 per day: Progressive Recruitment: WPF Developer (C#, VB.Net) North...
£85 - £120 per day: Randstad Education Cheshire: KS2 teacher needed to do PPA ...