Never-before-used ingredient makes debut in Beyoncé's new fragrance
Monday 20 June 2011
The singer premieres bluebird orchid in her new perfume Pulse, scheduled for a September release.
Used for the very first time in a fragrance, the flowery note will be joined by pear blossom, peony, midnight blooming jasmine, curaçao, bergamot, musk, and Madagascar vanilla to make up the composition of the scent.
"Pulse is a fragrance you can wear all the time," Beyoncé told People magazine. "I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion."
Explaining the perfume's name, she told Elle: "Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat - it's my stage persona."
The fragrance will be bottled in an upside-down chrome-and-blue flacon, inspired by Beyoncé's stage outfits. A print ad photographed by Lionel Gasperini and a TV commercial by Jake Nava - director of the singer's "Single Ladies" music video and the Heat fragrance commercial - are soon to be released.
Pulse will be Beyoncé's third fragrance after Heat and Heat Rush.
Life & Style blogs
The Swedes are adding a gender-neutral pronoun to their dictionary
Astrological signs are almost all wrong, as movement of moon and sun throws out zodiac
PTSD photo series documents what the disorder is really like – as study reveals suicides of 22 US veterans every day
The distress of some Zayn Malik fans is real, and they need support, say experts
Eating quinoa and whole grains every day could help you live longer
- 1 Finland schools: Subjects scrapped and replaced with 'topics' as country reforms its education system
- 2 The West has it totally wrong on Lee Kuan Yew
- 3 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 4 Scientists have discovered a simple way to cook rice that dramatically cuts the calories
- 5 Zayn Malik quits One Direction: Hundreds of workers request compassionate leave following band member's exit
£12000 - £24000 per annum: Recruitment Genius: A opportunity has arisen for a ...
£32000 - £38000 per annum: Ashdown Group: A successful accountancy practice in...
£18000 - £23000 per annum + Uncapped commission: SThree: Does earning a 6 figu...
£18000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...