New York magazine's fashion blog, The Cut reports that a documentary on W magazine's first September issue under the helm of new editor Stefano Tonchi is due out in October.
W will debut its redesign for its September issue, after Tonchi (formerly of T magazine, naturally leading to a range of consonant jokes) took over the publication in a much-talked-about move.
His first cover for August, starring actors, Rebecca Hall and Jon Hamm, already suggests that Tonchi is steering the magazine into a less fashion-focused direction, and the new documentary has apparently set out to document the internal changes at W for the magazine's (and any fashion magazine's) most important issue of the year.
The almost notorious "September Issue" previously was the subject of a highly successful documentary about US Vogue and its makers - most notably Anna Wintour, Grace Coddington, and André Leon Talley - by R.J. Cutler. "The bad thing about being the second magazine to do this kind of thing," writes The Cut, "is that the most obvious title - The September Issue - has already been taken."
There is no word yet on how broadly the finished film will be distributed.