New TV show on fashion buying launches
Wednesday 13 April 2011
From models (
America's Next Top Model) to designers (
Project Runway), and from PRs (
The City) to stylists (
The Rachel Zoe Show), the fashion industry has served as a backdrop for many a reality show, but one group has been neglected so far: buyers.
They are the ones that actually decide what customers are able to buy in stores and the top crop including Bergdorf Goodman's Linda Fargo or Lane Crawford's Sarah Rutson have recently gained just as much fame - at least within the industry - as the so-called editorialistas Anna dello Russo or Kate Lanphear.
The BBC has now made this group the long-deserved focus of its new show The Next Big Thing that premiered in the UK on April 12. There is much talk of up-and-coming designers, but the program seems to get its main insights from influential fashion buyers including Liberty of London's Ed Burstell.
The legendary department store's managing director previously worked at Bergdorf Goodman and Henri Bendel and can look back at what for him feels like "a hundred years" of experience in the business. According to an interview posted on YouTube, Burstell looks for "product that has some original design behind it and that really has an original thought...we want to see something that we haven't seen before."
Viewers also learn more about upcoming projects of the store such as an expansion of the beauty area, launches of casual dining and outdoor living concepts, as well as the opening of publisher Assouline's first shop-in-shop in the UK.
Interviews with the Liberty of London team can be watched at http://www.youtube.com/watch?v=KLsTHhFxLbQ, at http://www.youtube.com/watch?v=v6s8W1w63-M, and at http://www.youtube.com/watch?v=n6zG6M362EQ.
The Next Big Thing can be watched in the UK at http://www.bbc.co.uk/iplayer/episode/b010hgdt/Britains_Next_Big_Thing_Episode_1.
Life & Style blogs
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Unpaid make-up artists reveal the ugly side of Miss World
Pirelli calendar 2015: First plus-size model Candice Huffine is featured alongside Adriana Lima and Natalia Vodianova in a fetish-themed shoot
Christian Louboutin launches £495 nail polish
Google launches 'Contributor' payment service for ad-free internet browsing
- 1 'Not suppost to cry': 9-year-old lists the worst things about being a boy
- 2 To help fuel their propaganda machine against the poor, our government has now decided to redefine the word 'welfare'
- 3 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 4 Lana Del Rey rape video: Marilyn Manson denies involvement in shocking leaked footage
- 5 Kenya bus attack: Al-Shabaab militants kill 28 non-Muslims who failed to recite Koran
Voluntary Only - Expenses Reimbursed: Reach Volunteering: A trustee (company d...
£45000 - £65000 per annum: Recruitment Genius: This is a fantastic opportunity...
Negotiable: Recruitment Genius: This is an opportunity to join a successful an...
£25000 - £30000 per annum: Recruitment Genius: A Digital Sales Account Manager...