Bravissimo reveals the 'real women' fronting their next campaign
Friday 26 February 2010
It’s been a busy couple of weeks for the campaign against Size 0. First Debenhams introduced size 16 mannequins in stores, then Mark Fast chose to use plus size models during London Fashion Week and now Bravissimo have revealed they are to use real customers in their ads.
The UK based company that specialises in lingerie for D-KK cup sizes, sent their customers an email inviting them to apply to be part of their new campaign. Out of the 600 applicants, 40 were then invited for the casting where it was whittled down to the last five women.
The lucky winners are Patricia Arteaga, Leela Tikadar, Riann Quinn, Katie Hardy and Jess Edwards – none of which have previous modelling experience.
Anna Prince, Bravissimo spokesperson said: 'The Bravissimo campaign promotes healthy body image by showing that real women can look fantastic too.
'Our customers have told us that they would prefer to see images of real women than of models. The girls we have chosen are beautiful yet attainable.'
Life & Style blogs
Hipster hate is everywhere - but is there a little bit of them in all of us?
Looking past the search results: Google 2.0 will 'build airports and cities' says report
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
There is literally not a single woman in this iPhone 6 queue
iPhone 'Wave': iOS 8 hoax claims you can charge your iPhone in the microwave - you can't
- 2 Friends 20th anniversary: Alison Jackson photographs reunited cast
- 3 There is literally not a single woman in this iPhone 6 queue
- 4 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
- 5 Scottish independence: Tory revolt against 'devo max' grows as Rail Minister Claire Perry joins
£30000 - £35000 per annum: Ashdown Group: Marketing Manager (CIM, B2B, MS Offi...
£22000 - £25000 per annum: Ashdown Group: A highly successful organisation wit...
£1 per day: Randstad Education Leeds: Job Purpose To work closely with the he...
£32000 - £42000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...