British supermodel and mother-of-one Jourdan Dunn has teamed up with Marks and Spencer to launch her first ever kidswear collection, inspired and modelled by her son Riley.
The 25-year-old Burberry model and Vogue cover star has credited her six-year-old son, who suffers with sickle-cell anaemia blood disorder, as the motivation behind all her hard work
Fittingly called Lil’ LonDunn by Jourdan Dunn, the 22-piece capsule collection is aimed at boys and girls between age five and 16, and in celebration of her love for her hometown, although full images from the collection are yet to be released, it reportedly has a super urban feel.
This collection will help her efforts to raise awareness for charities that are involved with work with the genetic disease which she strongly supports.
“It's something people don't really know about, due to the fact it's genetic, so it doesn't have the high profile of HIV or malaria,” she told Sunday Times Style. “Riley looks just like a normal boy, but I can't get away from the fact he has a serious disease.”
“My collection is inspired by London and has the cool, urban vibe that I look for when choosing clothes for Riley,” she said.
Jourdan Dunn in pictures
Jourdan Dunn in pictures
1/9 Jourdan Dunn in pictures
Jourdan Dunn gave Topshop’s Unique show some added glamour at London Fashion Week
2/9 Jourdan Dunn in pictures
Model Jourdan Dunn walks the runway at the Burberry Prorsum show during London Fashion Week spring/summer 2015
3/9 Jourdan Dunn in pictures
Dunn on set
4/9 Jourdan Dunn in pictures
Balmain's autumn/winter 2014 campaign, shot by Mario Sorrenti and featuring Binx Walton, Cara Delevingne, Jourdan Dunn, Ysaunny Brito, Issa Lish and Kayla Scott
5/9 Jourdan Dunn in pictures
Model Jourdan Dunn presents one of the "British Invasion" themed creation during the annual Victoria's Secret Fashion Show in New York
6/9 Jourdan Dunn in pictures
Jourdan Dunn on the catwalk of Burberry Prorsum show during London Fashion Week autumn/winter 2013 at Kensington Gardens
7/9 Jourdan Dunn in pictures
i-D winter 2011
8/9 Jourdan Dunn in pictures
Vogue Italia September 2011
9/9 Jourdan Dunn in pictures
Portrait of 2002
“I’ve been a big fan of M&S since I was young and have fond memories visiting our local store with my mum as a kid. It’s been an absolute pleasure to work on this project with such a big British retailer, and I can’t wait to see the clothes on Riley and all his friends.”
The collection will be available in 70 M&S shops across the UK and online from 14 April 2016.