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David Beckham fronts the campaign for his underwear autumn/winter collection, which hit stores today

The football legend unveils his latest bodywear range and poses topless for the campaign

It’s that time of the year again when billboards of a topless David Beckham invade the high-street, as his new underwear collection for H&M hit stores today.

For this latest collection, Beckham has included pyjama t-shirts, bottoms and shorts, crew-neck sweatshirts and long John in cotton with wool. And for the first time he introduces winter accessories including chunky knit cotton boot socks and beanie hats. Beckham’s chosen theme for the autumn/winter collection is colour-blocking and stripes, in cobalt blue, grey and black.

In the campaign imagery Beckham appears topless, exhibiting his tattooed and athletic torso, in tight black and white boxers, and jogging bottoms, while sporting his trademark groomed beard and messy hair.

David Beckham Bodywear for H&M

David Beckham said: "These new pieces for my Bodywear range at H&M have a real energy about them.

“I genuinely enjoy the creative process with H&M and we have had fun this time playing with colour and texture. I hope people like them as much as I do."

David Beckham Bodywear for H&M has been a sell-out success since its inception in February 2012. It’s popular for being stylish while providing fit and functionality. However, it’s not only his collections that have pleased his fans; the campaigns too which are usually fronted by the former footballer’s famous face and body have caused a stir.

David Beckham Bodywear for H&M

Last year Guy Ritchie directed a film for the high-street brand starring the football legend sprinting after a van, vaulting a hedge, swimming the neighbours’ pool and showing off his football skills for the underwear collection. He ends up in only underwear and slippers.

Video: Launch of David Beckham Bodywear for H&M in 2012

This collection comes after fellow Manchester United legend Cristiano Ronaldo unveiled the second underwear range for his clothing line CR7. Like Beckham, he's the model too.