Exclusive London store Dover Street Market is launching its own perfume, it has been announced.

The fragrance for both men and women is a modern construction of a classic woody perfume.

The unique packaging created by Comme des Garcons, Rei Kawakubo includes an inside-out looking design while the bottle is decorated with the DSM logo, printed sideways.

The fragrance is set to be launched tomorrow at the London store, while a worldwide release will follow later this month at all Comme des Garçons shops and various other outlets.

More information can be found at www.doverstreetmarket.com