Kanye West performed at London's Koko last night / Getty Images

The rapper and fashion designer takes over the French auditoriums to entertain the fashion crowds and debut his 'All Day' music video

We now know what Kanye West’s collaboration with Fondation Louis Vuitton was all about. And it wasn’t a fashion collection as such, but a surprise performance during Paris Fashion Week.

The rapper is finding his feet in the fashion industry, with the launch of the Yeezy trainers last month, the debut of his Adidas capsule collection during New York Fashion Week, and of course, his front-row presence alongside wife Kim Kardashian West.

And if that wasn’t enough exposure for the season, the multifaceted rapper has spoilt the fashion crowd in town for the shows, with four nights of intimate concerts at the Fondation auditorium on the outskirts of Paris in the Bois the Bologne.

A crowd of fans queued outside the museum, including Miroslava Duma and Anna Dello Russo, not only to witness the energetic performance, but to watch the debut of his new video for his song “All Day,” directed by 12 Years of Slave’s director Steve McQueen.

It turns out that Snoop Dogg wasn’t the only rapper surprising fans at Paris Fashion Week.