London Collections: Men - the menswear shows in numbers

The menswear shows kick off today in London, we roundup the event in numbers.

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Indy Lifestyle Online

London Collections: Men, or LCM as it is better known, the bi-annual showcase of menswear collections kicks off today in London.

Whilst the rest of the world is slowly easing itself into January, the fashion world has dived right in with the first round of shows of the year.

Autumn/winter 2015 collections will be presented for the next four days in London, before continuing on to Milan, and later Paris.

There are 32 catwalk shows on the official schedule including the likes of Alexander McQueen, Moschino and Burberry Prorsum.

A further 37 brands such as Manolo Blahnik, Barbour and Tom Ford will showcase their new season designs by way of presentations.

Over the next 4 days:

10 litres of Fudge Paintbox in Hot Chilli, Pretty Flamingo and Blue Velvet will be used on model's hair backstage

6,100 bottles of Warsteiner lager are consumed

2,500 bags of Propercorn will be eaten

5,000 bottles of Fiji water

66kg of Lavazza coffee beans are ground and served

55 Penhaligon’s candles will be burnt

27 Mercedes Benz vehicles will transport VIP attendees

Newcomers to the event showing for the first time in London include American brand Coach, Aquascutum and Todd Lynn.

READ MORE: Meet the menswear front row

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