Michelle Phan first-ever YouTuber to be hired as beauty brand's 'video makeup artist'
Friday 12 February 2010
The trend of major beauty labels recognizing YouTube vloggers as serious makeup artists is growing fast: after Lauren Luke's Sephora release, it is now Michelle Phan who has been hired as Lancôme's official video makeup artist.
According to Phan, whose artistic tutorials attract millions of views on YouTube, she was turned down to work behind the Lancôme counter at a US department store three years ago. Now, the beauty brand has made her the first-ever YouTube vlogger to sign as video makeup artist with a beauty brand.
"I will make 1 video a month using their products showcasing different looks, trends, backstage events and more," Phan announced via her YouTube profile. Apart from that, she says, nothing will change, which means she will keep creating her popular vlogs, ranging from everyday makeup to elaborate celebrity-inspired looks, with products from all kinds of different brands.
Phan is known for blending makeup with music to create tutorials that are more stylized than those of her fellow beauty vloggers. One of them, the equally popular Lauren Luke, recently worked with another major beauty brand, retailer Sephora, on her own product range, released last year.
Other labels, such as Dior Beauty or Stila, have also reacted to the YouTube vlogger phenomenon, but by competing with them: both recently launched their own beauty tutorial channels.
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
Look beyond the usual shows for the best festive telly
Michelle Nijhuis' daughter insists (s)he is, and she learnt a valuable lesson on gender in books
newsFormer soldier taped 33 of the animals to the floor and then stamped on them one by one
Life & Style blogs
America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
GTA 5: Rockstar bans gamers stealing in-game money worth millions
There's a snake in my hat! Snakes in tiny headgear becomes latest pet trend
Microsoft announces first exclusive Xbox One content: a documentary on the worst video game ever
Potential revolution in cancer treatment voted breakthrough of the year by scientists
- 1 North Koreans are gasping for the truth: Let's give it to them
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 3 Christmas comes early: Justin Bieber is 'retiring from music'
- 4 Burglar steals video tapes of child abuse, hands them into police
- 5 Cycle death inquest: Boyfriend hugs driver of 32 tonne tipper truck that killed his girlfriend
- < Previous
- Next >
£40000 - £55000 per annum: Pro-Recruitment Group: This Big 4 giant is seeking ...
£35000 - £50000 per annum: Pro-Recruitment Group: Do you have personal tax exp...
£22000 - £37000 per annum: Capita Education Resourcing Permanent Team: This se...
£27000 - £30000 per annum: Capita Education Resourcing Permanent Team: Capita ...