Michelle Phan first-ever YouTuber to be hired as beauty brand's 'video makeup artist'

The trend of major beauty labels recognizing YouTube vloggers as serious makeup artists is growing fast: after Lauren Luke's Sephora release, it is now Michelle Phan who has been hired as Lancôme's official video makeup artist.

According to Phan, whose artistic tutorials attract millions of views on YouTube, she was turned down to work behind the Lancôme counter at a US department store three years ago. Now, the beauty brand has made her the first-ever YouTube vlogger to sign as video makeup artist with a beauty brand.

"I will make 1 video a month using their products showcasing different looks, trends, backstage events and more," Phan announced via her YouTube profile. Apart from that, she says, nothing will change, which means she will keep creating her popular vlogs, ranging from everyday makeup to elaborate celebrity-inspired looks, with products from all kinds of different brands.

Phan is known for blending makeup with music to create tutorials that are more stylized than those of her fellow beauty vloggers. One of them, the equally popular Lauren Luke, recently worked with another major beauty brand, retailer Sephora, on her own product range, released last year.

Other labels, such as Dior Beauty or Stila, have also reacted to the YouTube vlogger phenomenon, but by competing with them: both recently launched their own beauty tutorial channels.

http://www.youtube.com/user/MichellePhan

Independent Comment
blog comments powered by Disqus
Career Services

Day In a Page

Is Ridley Scott the most macho man in movies?

Ridley Scott: The most macho man in movies?

His cinematic CV is unparalleled. Yet the Alien director is still obsessed with beating his rivals.
Being Gary Lineker: The clean-cut anchorman is this summer's Mr Sport

Being Gary Lineker

The clean-cut anchorman is this summer's Mr Sport...
Gallic gourmets are putting French cuisine back on the culinary map

Gallic gourmets put France back on culinary map

Overdone, out of touch and old-fashioned: French cuisine has never been at a lower ebb...
So Moorish: Mark Hix offers his own take on classic Moroccan dishes

So Moorish: Mark Hix's Moroccan dishes

Why not create a north African-inspired feast to share with your friends?
Sin and the single mother: The history of lone parenthood

Sin and the single mother

Maureen Paton explores the history of lone parenthood.
The outsider: Margaret Howell is British fashion's queen of minimalism

The outsider: Margaret Howell

The designer tells Susannah Frankel why she has never felt part of the fashion industry.
The 50 Best luggage

The 50 Best luggage

From chic cases to compact baggage, pack it all in this summer
For men only: A pilgrimage to Mount Athos in Greece

For men only: A pilgrimage to Mount Athos

On a secluded peninsula in north-east Greece lies an enclave that's way off the tourist map, especially for women...
48 Hours In: Faro

48 Hours In: Faro

More than just the gateway to the Algarve, this city has much to tempt you off the beach.
Here, the coast is always clear: Celebrating sixty years of Pembrokeshire's National Park

60 years of Pembrokeshire's National Park

Mick Webb reveals a land of puffins, tanks and Hollywood blockbusters.
Free Range: Meet the designers of tomorrow

Free Range

Meet the artists of the future
Feeding a hungry world – or meddling with laws of nature?

Feeding a hungry world – or meddling with laws of nature?

As scientists at Rothamsted's GM trials plead with activists not to sabotage their work, Michael McCarthy visits the battle field
Monkey meat that could be behind the next HIV

Monkey meat that could be behind the next HIV

Deep in Cameroon's rainforests, poachers are killing primates for food. Evan Williams reports from Yokadouma on a practice that could create a pandemic
Catcalls, whistles, groping: just another day for a young woman

Catcalls, whistles, groping: just another day for a young woman

Government urged to take abuse more seriously as London study shows 41 per cent are harassed
Jailing of Maori separatists stirs colonial-era resentment

Jailing of Maori separatists stirs colonial-era resentment

Militant Tuhoe tribe members defiant amid claims race relations had been set back 100 years