Computer brand Dell has come up with a new way of attracting the not-so-obvious gadget user in the new year: by partnering with beauty label O.P.I, nails can now be matched to 26 different laptop 'skins.'
The new shades, including O.P.I's best-selling lacquer 'I'm Not Really a Waitress,' as well as 'Big Apple Red,' 'Strawberry Margarita,' 'Rosy Future' and 'Kyoto Pearl,' are available as part of the Dell Design Studio and can be applied onto all Inspiron Mini, Inspiron and Studio laptops.
Currently only available for US customers, the laptop skins are planned to be rolled out internationally later this year. The actual nail polishes are selling at selected O.P.I-carrying stores.
Dell's Design Studio features more than 300 different skins for the laptop, including artworks by Tristan Eaton, Siobhan Gunning, and Bruce Mau - but this is the first time the electronics manufacturer has teamed up with a beauty brand.
Recent pairings between fashion and technology have resulted in limited-edition USB sticks (for example for Hello Kitty's 35th anniversary last year) and fashion cell phones by brands including Dior, Armani, and Prada. Other designers, such as Ralph Lauren, Tommy Hilfiger or Donna Karan, are increasingly discovering the mobile device through iPhone applications.
Matching nails to technological gadgets isn't really new by the way: Japanese nail artists presented the latest ways of coordinating your fingertips with your cell phone embellishments at last year's Tokyo Nail Expo.Reuse content