While Social Media Week is taking place, brands from Armani and Trussardi to The Row and Rad Hourani are increasing their web presence.
Bringing all its collections under one virtual roof (Giorgio Armani, Emporio Armani, Armani Collezioni, Armani Jeans, Armani Exchange, Armani Junior and Armani Casa), Armani has announced a new web portal, live from February 4. Available in Italian, English and Japanese, the new site also features elaborate social media tools including YouTube and Facebook accounts and lets users digitally explore the label's stores worldwide.
The Italian label has launched two new platforms: trussardi.com takes a walk down memory lane, portraying the history of the brand while giving visitors a virtual tour of Milan's fashion spots. All four of Trussardi's areas of expertise - fashion, art, gastronomy, and design - are part of the new website. Meanwhile, trussardi1911.com is all about interactivity: while customers can, of course, shop the collections here, the site also features a blog, advertising campaigns and livestreams of the label's fashion shows.
Websites for the Nicola Trussardi Foundation, Il Ristorante Trussardi Alla Scala, Café Trussardi, Tru Trussardi and Trussardi Jeans are scheduled to launch in the coming months.
The Olsen twins' label has gone live, featuring lookbooks of both men's and women's collections, information on the brand and a news section that promises coverage of the girls' upcoming first presentation during New York Fashion Week. A web store will be added soon.
Rad by Rad Hourani
Rad Hourani already has the online shop, which has been selling the affordable pieces making up his second line, Rad by Rad Hourani, since January. Prices start at $100.
Narciso Rodriguez will launch his collection for eBay, which will retail for prices between $65 and $350 during New York Fashion Week (February 15).Reuse content