Fendi's announcement today that it will present its first ever Haute Couture collection in July has been condemned as "shameful and pathetic" by PETA.
Haute Fourrure as the brand has dubbed it, has been described as the ultimate display of the house's creativity focusing on its expertise in fur.
Animal rights organisation PETA has been quick to condemn the announcement, in a statement made to The Independent, PETA UK Director Mimi Bekhechi said: "Fendi's "haute horreur" and their hiring of Karl Lagerfeld, who dresses like an undertaker and enjoys putting corpses into his collections, is all quite shameful and pathetic.
"It's time for new innovative designers, working with cutting-edge technologies, to produce exquisite vegan fabrics that don't bleed, like new favourite Shrimps, and move fashion out of grandma's closet and into the future."
The show will also mark a special anniversary for the brand; 50 years of Karl Lagerfeld working with the label - the longest relationship between a designer and a fashion house.
Peta campaigns in pictures
Peta campaigns in pictures
1/12 Peta campaigns in pictures
Anti-fur protestors from Peta are seen on the runway at the Julien MacDonald fashion show as part of London Fashion Week in September 2006
MJ Kim/Getty Images
2/12 Peta campaigns in pictures
The poster from the animal rights group PETA
3/12 Peta campaigns in pictures
Animals on the mind: Staunch PETA supporter Morrissey casually poses with a cat on his head for one particularly literal campaign
4/12 Peta campaigns in pictures
Helen Flanagan poses beside a poster featuring her wearing reptile skin, to promote a PETA campaign, in Covent Garden
5/12 Peta campaigns in pictures
Skin trade: PETA protests against Canadian seal hunting
AFP / GETTY IMAGES
6/12 Peta campaigns in pictures
A member of the 'Taiji Dolphin Action Group' curls up on a sheet depicting the Japanese flag, during a protest against the killing of dolphins
7/12 Peta campaigns in pictures
Supporters of People for the Ethical Treatment of Animals (PETA) gather to lie in a heap in Trafalgar Square to raise awareness on World Vegan Day
8/12 Peta campaigns in pictures
9/12 Peta campaigns in pictures
Ingrid Newkirk outside Fortnum & Mason with a bloodied mouth and feeding tube
10/12 Peta campaigns in pictures
A member of the association 'People for the Ethical Treatment of Animals' (Peta) demonstrates to denounce the way birds' livers are fatten during the foie gras production
11/12 Peta campaigns in pictures
Peta's leader protesting against fur in Paris in 2006
12/12 Peta campaigns in pictures
Protesting against Canadian seal hunting
“For me, Fur is Fendi and Fendi is Fur, Fun Furs! Fendi is my Italian version of creativity. The Fendi Haute Fourrure fashion show is the opportunity to stage the Royal Furs of Furs”, commented Karl Lagerfeld who is Creative Director of the brand.
The show will take place during the presentation of Haute Couture collections in Paris in July.Reuse content