According to a survey released by the American Academy of Cosmetic Surgery on January 28, an overwhelming majority of US citizens think cosmetic surgery is more accepted today than it was five years ago, with almost as many stating that this shift in perception has made them more comfortable about "getting work done" themselves.

More than 70 percent thought society was less judmental about the procedures, said the AACS. "This is a confirmation of what many of us have felt for a long time - that cosmetic surgery has become mainstream," said Dr. Mark Berman, president-elect of the AACS. "A variety of factors have contributed to the normalization of our industry, but the bottom line is that people are not afraid to talk openly about cosmetic surgery anymore."

The most accepted, so-called "invasive" procedures were breast augmentation (42.4%), which according to the American Society of Plastic Surgeons is also the most-performed plastic surgery in the US, followed by the facelift (32.2%) and the tummy tuck (32.1%). The latter is also the third most popular procedure on the mentioned ranking by the ASPS, with liposuction taking second place.

Among "non-invasive" procedures, the most accepted were laser hair removal (61.9%) and Botox (61.6%).

A fifth of respondents stated they were considering getting cosmetic surgery in the future, with those under the age of 40 being nearly twice as likely.

The total number of plastic surgeries in the US has increased by almost a hundred percent over the past decade, with not just women contributing to the business: more than 220,000 procedures (of a total 1.7 million) were performed on men.