Tevez, fashion marketing genius?
In all recent photos of errant Manchester City striker Carlos Tevez – mainly from transatlantic airports and City's training ground – the Argentinian has sported different garish pieces from his fashion line, Tevez 32.
Tevez launched the line in his homeland last year during his well-publicised exile and it's currently available in 38 different stores around the country.
(Incidentally, the labels found on each item suggest that Tevez is popularly known as "el jugador del pueblo" – or "the player of the people". To which the only response must be, "Not the people of Levenshulme, pal.")
But if an expansion into the UK happens, has Tevez given the label the best soft-marketing push in the history of fashion? Shamelessly pushing his own clobber while being the most vilified player in British football takes some cojones – even for a player of Tevez's famed stubbornness.
Shots of him in tops featuring slogans such as Apache 32 and pictures of him celebrating have made the front and back pages of most UK papers – including this one – over the past few weeks, providing thousands of pounds of publicity for the fledgling label.
The player may be loathed across both halves of Manchester but Tevez 32 now has a huge brand awareness. Surely, he didn't refuse to warm up in Munich knowing the inevitable fallout would lead to him being photographed everywhere? Of course not. But if he had it would be a move worthy of even the smartest of marketing professionals.
Life & Style blogs
How Old Do I Look: Microsoft’s super advanced age-guessing app is terrible at guessing how old celebrities are, too
What do the emoji on Snapchat mean?
The 12 most sexually satisfied countries in the world revealed
Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
This company will heat your house for free if you have room for its servers
- 1 Indonesia executions: Death row British grandmother Lindsay Sandiford will refuse to wear a blindfold when she faces firing squad
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 3 How the language you speak changes your view of the world
- 4 The top 50 cities for young people to live in
- 5 Uploading pictures to find out how old you are gives Microsoft the right to post them wherever they want
£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...
£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...
£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...
£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...