Former online shopping portal eLuxury, which closed last year, has been transformed into a web magazine called Nowness, officially launching February 25.
According to the site's owner, French luxe conglomerate LVMH (Louis Vuitton Moët Hennessy), Nowness will be covering the fields of fashion, art, design, culture, travel, beauty, food and wine, music, and entertainment.
In the run-up to its proper launch, the new web destination has been running a special story each day, including sneak peeks behind the scenes at Dior or recent New Generation winner Peter Pilotto. Their coverage could be followed on Twitter, Facebook, and via RSS.
eLuxury announced its closure last January, which is believed to have been caused by many design brands developing their own e-commerce sites.