The world's most popular bikini: Meet Triangl the swimwear brand selling 1,500 bikinis a day

All you need to know about the colourblock bikinis that have dominated the beach this summer.

Click to follow
Indy Lifestyle Online

Even if you haven't heard of Triangl, you will have seen its swimwear; whether in action posing by the pool or adorning the bodies of one its many celebrity fans. Triangl swimwear is officially the swimwear sensation of the summer.

Multi-coloured, bold, sportswear inspired - the signature design aesthetic of Triangl is instantly recognisable.

The Australian brand was set up in 2012 by Craig Ellis and Erin Deering who spotted a gap in the market for practical yet stylish swimwear made from technical fabrics (all Triangl's sets are made from neoprene).

A few years on and the online only business is expecting to do $60 million in sales this year- up from $25 million last year and $5 million in it's first.

What's more is it's currently selling a whopping 45,000 bikinis a month and is on target to break the 1 million barrier in total number of bikinis sold.

 

Added appeal comes from the label's price points which aren't bank breaking, hovering around the £60 mark for a set.

"I had no idea it was going to be such a big year. We had a really strong period through spring break, and it continued through the summer" commented co-founder Ellis.

Bolstered of course by a major social media presence (2.8 million followers on Instagram and counting) and a legion of celebrity fans which include Miley Cyrus, Kendall Jenner and Joan Smalls.

Triangl.com

Comments