'They didn't tell me it was real' – Gwyneth apologises for fur ad

But animal rights activists say her explanation for fashion shoot rings hollow

The Hollywood star Gwyneth Paltrow has apologised to animal rights campaigners angry at her promotional work for an Italian fashion company that uses fur, ostrich and snake skin in its products.

Activists said in August that she should be ashamed of herself after she was photographed wearing a fox fur for the autumn collection of fur-lined boots and bags by the fashion company Tod's.

She is not the only celebrity to court controversy by advertising fur. Last month Liz Hurley appeared clad in mink for the US fur company BlackGlama. The firm's campaigns have previously featured Elle Macpherson, Gisele Bundchen and Cindy Crawford.

Ms Paltrow has been stung by the criticism, particularly as she and her husband, the Coldplay singer Chris Martin, are reported to be highly eco-conscious. Last week she explained that her promotion of fur was the result of an unfortunate misunderstanding. Responding to questions from People for the Ethical Treatment of Animals (Peta) over how promoting fur could be reconciled with her eco-friendly image, she said: "That was awkward, because I do not wear fur at all. It was a day-long photoshoot on a boat near Capri, and there were all sorts of poses with all kinds of clothes – none with fur. During one set-up, a stylist came up from behind and draped a stole around my shoulders. I didn't pay much attention to it, and when I noticed it was fur I assumed it was fake fur but did not ask, so it's my fault. I know it's not a great excuse."

While her apology may help build bridges with her friend Stella McCartney, a vehemently anti-fur designer, many campaigners remain unimpressed. "Gwyneth's explanation rings hollow," said Andrew Tyler, the director of Animal Aid. "She's had months to set the record straight and only excuses herself when cornered. It seems it's all the fault of a stylist."

The British Fur Trade Association said the issue is not as simple as activists would have people believe: "Animal rights groups are entitled to their opinion, but many people do not share this opinion and it is certainly not reflected in the rising global demand for fur." No comment was available from Paltrow or Tod's yesterday.

The actress is likely to face further criticism from campaigners this week for promoting meat recipes in a newsletter sent out to subscribers of her goop.com website, where she describes how "turkey will always be the main event of Thanksgiving (at least in my house)" and recommends a series of decidedly non-vegetarian recipes, including one for stuffed turkey burgers that she says "were a giant hit" with her family.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Life and Style
life
Arts and Entertainment
Cold case: Aaron McCusker and Christopher Eccleston in ‘Fortitude’
tvReview: Sky Atlantic's ambitious new series Fortitude has begun with a feature-length special
Voices
Three people wearing masks depicting Ed Miliband, David Cameron and Nick Clegg
voicesPolitics is in the gutter – but there is an alternative, says Nigel Farage
Voices
The veterans Mark Hayward, Hugh Thompson and Sean Staines (back) with Grayson Perry (front left) and Evgeny Lebedev
charity appealMaverick artist Grayson Perry backs our campaign
News
i100
News
people
Sport
Chelsea manager Jose Mourinho
footballThe more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
Life and Style
Vote green: Benoit Berenger at The Duke of Cambridge in London's Islington
food + drinkBanishes thoughts of soggy school dinners and turn over a new leaf
News
Joel Grey (left) poses next to a poster featuring his character in the film
peopleActor Joel Grey comes out at 82
News
i100
News
business
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Ashdown Group: Marketing & Sales Manager

    £40000 per annum: Ashdown Group: A reputable organisation within the leisure i...

    Tradewind Recruitment: Science Teacher

    £90 - £140 per day: Tradewind Recruitment: I am currently working in partnersh...

    Recruitment Genius: Doctors - Dubai - High "Tax Free" Earnings

    £96000 - £200000 per annum: Recruitment Genius: Looking for a better earning p...

    Recruitment Genius: PHP Developer

    £32000 - £36000 per annum: Recruitment Genius: A rapidly expanding company in ...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

    Paul Scholes column

    The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
    Frank Warren column: No cigar, but pots of money: here come the Cubans

    Frank Warren's Ringside

    No cigar, but pots of money: here come the Cubans
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee