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World leaders including John Major, Boris Yeltsin, Helmut Kohl and Jacques Chirac will be learning how to dress down this week. You see, "it's

hard to be nice

if you don't feel comfortable". This is the message from Dockers, the casual trousers

by Levi Strauss. The company is sending to each of these leaders, and their entire cabinets, a free pair of specially tailored Dockers, to coincide with the launch of a new ad campaign.