'Vogue' exposes industry's tricks: The magazine has made a film to reveal fashion's fakery to teenagers

 

One of the biggest names in the world of fashion is to go into Britain's secondary schools to reveal the trickery behind the glossy images it sells.

Vogue magazine is making a film exposing the chicanery of a fashion shoot, to be screened to teenagers around the country in an attempt to promote healthier attitudes towards eating and body image.

The film, a project of the Vogue editor, Alexandra Shulman, will go behind the scenes at a fashion shoot to show "the difference between fashion and reality and how a fashion image is constructed," she told The Independent on Sunday.

Ms Shulman, who wrote to designers in 2009 complaining that the tiny clothes samples they sent were forcing magazine editors to shoot them on models with "no breasts or hips", hopes that the new schools programme will stop "a 12-year-old looking at a fashion model in Vogue and thinking, 'Why don't I look like that?'"

Digital retouching of models – where details like fat, blemishes and wrinkles are removed after the shoot – is only a "tiny part" of what happens, according to Ms Shulman. "It's basically a huge team of people that go in to create the image, of which retouching is the icing on the cake," she said. "You can do far more with lighting and make-up."

The Vogue editor was wary of giving details about the film, which will be edited and distributed over the next few months. "I'm hoping that it will be fun for the pupils but, actually, it will make some serious points," she said. "Schools will get it at the end of this term so that they can slot it into their programme for the autumn term."

Vogue's publisher, Condé Nast, is keen to court British teenagers. Ms Shulman launched a fashion magazine for teenage girls this week, Miss Vogue, packed with adverts for high street labels and luxury brands.

Initial reaction to the Vogue film was warm. "Alexandra Shulman is clever enough to see the benefits where honesty is concerned for her brand," said Caryn Franklin, co-founder of All Walks Beyond the Catwalk, which campaigns for healthy body images. "The high levels of confusion that young women display about what is and isn't real need to be tackled by our industry."

A year ago Vogue announced a code of conduct in which Condé Nast and the editors of Vogue's 19 international editions agreed to "encourage a healthier approach to body image within the industry".

Last weekend, the models Daisy Lowe and David Gandy took part in a discussion about body image as part of a fashion festival run by the magazine at London's Southbank Centre. "I've been sent home from a show in Milan for being too big," Ms Lowe revealed. And Mr Gandy claimed male models are under the "same pressure" as women.

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
News
Mock the tweet: Ukip leader Nigel Farage and comedian Frankie Boyle
peopleIt was a polite exchange of words, as you can imagine
Life and Style
fashion
Life and Style
Britons buy more than 30 million handsets each year, keeping them for an average of 18 months
tech
Arts and Entertainment
TV Presenters Ant McPartlin and Dec Donnelly. Winners of the 'Entertainment Programme' award for 'Ant and Dec's Saturday Night Takeaway'
musicAnt and Dec confirmed as hosts of next year's Brit Awards
Arts and Entertainment
Orson Welles made Citizen Kane at 25, and battled with Hollywood film studios thereafter
film
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    SEN Teaching Assistant needed for long term assignment

    £45 - £55 per day: Randstad Education Preston: We are looking for an experienc...

    Primary Teachers Required in King's Lynn

    Negotiable: Randstad Education Cambridge: Primary Teachers needed in King's Ly...

    Primary Teachers needed in Ely

    Negotiable: Randstad Education Cambridge: Primary Teacher needed in the Ely ar...

    Teaching Assistant to work with Autistic students

    £60 - £65 per day: Randstad Education Leicester: Randstad Education Leicester ...

    Day In a Page

    Isis in Syria: A general reveals the lack of communication with the US - and his country's awkward relationship with their allies-by-default

    A Syrian general speaks

    A senior officer of Bashar al-Assad’s regime talks to Robert Fisk about his army’s brutal struggle with Isis, in a dirty war whose challenges include widespread atrocities
    ‘A bit of a shock...’ Cambridge economist with Glasgow roots becomes Zambia’s acting President

    ‘A bit of a shock...’ Economist with Glasgow roots becomes Zambia’s acting President

    Guy Scott's predecessor, Michael Sata, died in a London hospital this week after a lengthy illness
    Fall of the Berlin Wall: History catches up with Erich Honecker - the East German leader who praised the Iron Curtain and claimed it prevented a Third World War

    Fall of the Berlin Wall

    History catches up with Erich Honecker - the East German leader who praised the Iron Curtain and claimed it prevented a Third World War
    How to turn your mobile phone into easy money

    Turn your mobile phone into easy money

    There are 90 million unused mobiles in the UK, which would be worth £7bn if we cashed them in, says David Crookes
    Independent writers remember their Saturday jobs:

    Independent writers remember their Saturday jobs

    "I have never regarded anything I have done in "the media" as a proper job"
    Lyricist Richard Thomas shares his 11-step recipe for creating a hit West End musical

    11-step recipe for creating a West End hit

    Richard Thomas, the lyricist behind the Jerry Springer and Anna Nicole Smith operas, explains how Bob Dylan, 'Breaking Bad' and even Noam Chomsky inspired his songbook for the new musical 'Made in Dagenham'
    Tonke Dragt's The Letter for the King has finally been translated into English ... 50 years on

    Buried treasure: The Letter for the King

    The coming-of-age tale about a boy and his mission to save a mythical kingdom has sold a million copies since it was written by an eccentric Dutchwoman in 1962. Yet until last year, no one had read it in English
    Can instilling a sense of entrepreneurship in pupils have a positive effect on their learning?

    The school that means business

    Richard Garner heads to Lancashire, where developing the 'dragons' of the future is also helping one community academy to achieve its educational goals
    10 best tablets

    The world in your pocket: 10 best tablets

    They’re thin, they’re light, you can use them for work on the move or keeping entertained
    Lutz Pfannenstiel: The goalkeeper who gave up Bayern Munich for the Crazy Gang, Bradford and a whirlwind trawl across continents

    Lutz Pfannenstiel interview

    The goalkeeper who gave up Bayern Munich for the Crazy Gang, Bradford and a whirlwind trawl across continents
    Pete Jenson: Popular Jürgen Klopp can reignite Borussia Dortmund’s season with visit to Bayern Munich

    Pete Jenson's a Different League

    Popular Klopp can reignite Dortmund’s season with visit to Bayern
    John Cantlie video proves that Isis expects victory in Kobani

    Cantlie video proves that Isis expects victory in Kobani

    The use of the British hostage demonstrates once again the militants' skill and originality in conducting a propaganda war, says Patrick Cockburn
    The killer instinct: The man who helps students spot potential murderers

    The killer instinct

    Phil Chalmers travels the US warning students how to spot possible future murderers, but can his contentious methods really stop the bloodshed?
    Clothing the gap: A new exhibition celebrates women who stood apart from the fashion herd

    Clothing the gap

    A new exhibition celebrates women who stood apart from the fashion herd
    Fall of the Berlin Wall: Goodbye to all that - the lost world beyond the Iron Curtain

    The Fall of the Berlin Wall

    Goodbye to all that - the lost world beyond the Iron Curtain