Weekly fashion videos: what to shop on sale

(Konrad Bak)

Bargain hunters around the world are hitting the malls and designer boutiques in January for the winter sales but given the common no-return policy and fashion's notorious ephemerality, shoppers should think twice about their choices. With these tips, you'll make sure to get the most out of the deals on offer.

Three golden rules - British stylist Gok Wan from TV program How to look good naked gives you his top tips on how to make the most of the January sales, including investing in wardrobe staples rather than splashing out on trendy pieces.

http://www.youtube.com/watch?v=Hch53c8YbUY

Back to basics - But what exactly are these staples any woman should have? The HowdiniGuru tells you what you need to build a classic wardrobe from basics, so that you can make a list before hitting the stores.

http://www.youtube.com/watch?v=Unkh4rgFc4Q

Winter coats - A good way of taking advantage of the sales is to finally buy an investment piece, such as a winter coat, that you've had your eye on for a while. Watch Julie's tips on what you should be looking for.

http://www.youtube.com/watch?v=ZmmFcn9UW_w

Lingerie - January sales are also a great opportunity to stock up on your undergarments. Plus: with the lingerie trend for spring, you might get a bit more wear out of them than usual. Watch this video for tips on how to style the look.

http://www.youtube.com/watch?v=hGG1GXfnISg

Leather for spring? - Designers updated the typically wintery fabric for spring last fashion season, so pay close attention to discounted leather items, especially in softer colors such as beige and brown. Use the following clip for some inspiration.

http://www.youtube.com/watch?v=nUOd3g8yADs