Orlando Bloom and Sienna Miller are an item

...at least when it comes to perfume ads: Orlando will star in the ads for the male flanker of the Sienna-fronted Hugo Boss Orange fragrance.

"BOSS Orange is a brand I immediately identified with because it has a laid back, spontaneous quality I relate to," the actor said in a press release.

Details on the ingredients, price, and launch date are yet to be revealed, but it is already clear that the fragrance - just like the women's version - will only be available in Europe.

Meanwhile, Bloom's colleague, Bruce Willis launches his first signature scent in his native Germany July 8. More information can be found at https://www.lrworld.com.