Style File: Paris match

view gallery VIEW GALLERY

The French invasion of the premium high street continues thanks to Claudie Pierlot, but this is no young pretender, says Emma Akbareian

There’s something about French style. It’s not a slender frame or a penchant for Breton stripes, rather something far less tangible; that je ne sais quoi  that it doesn’t do to dissect too closely. Call it an insouciant attitude to clothing if you will, but an ability to simultaneously look amazing and like you haven’t tried very hard is a skill widely coveted but rarely mastered.

The best the rest of us can do is to attempt to recreate the look, which is why the Parisian label Claudie Pierlot is one to add to the fashion phrasebook. Not actually a new brand, in fact Claudie Pierlot celebrates its 30th birthday this year, but thanks to brand expansion with multiple new stockists and store openings in London, the secret is out on these shores.

Founded in the 1980s by the eponymous Pierlot, the label made its name selling quintessentially French designs. In 2009 the designer passed away and the brand found a fitting buyer in SMCP, which owns fellow Gallic-style specialists Sandro and Maje.

Now under the creative direction of Vanessa Pierrat, a former designer at Sandro, the brand has established its niche. You won’t find anything overly trendy or try-hard in store. Rather, the focus is a luxurious take on essentials; a white shirt with embroidered collar details, for example, or a classic black leather biker jacket and of, course, the trusty Breton. For spring there are nods to the mood of the season with a dominating colour palette of ice-cream pinks and pastel blues.

Prices are appealing, too; although a step up from most British high-street offerings, it sits comfortably with premium labels such as Whistles and Reiss, making it a natural choice for special-occasion dressing. It shouldn’t be overlooked for everyday wear though – on a cost-per-wear basis, Claudie Pierlot could become the new workhorse of your wardrobe.

peoplePaper attempts to defend itself
voicesWe desperately need men to be feminists too
Life and Style
food + drink
Arts and Entertainment
British actor Idris Elba is also a DJ and rapper who played Ibiza last summer
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Fashion

    Account Executive/Sales Consultant – Permanent – Hertfordshire - £16-£20k

    £16500 - £20000 Per Annum: Clearwater People Solutions Ltd: We are currently r...

    KS2 PPA Teacher needed (Mat Cover)- Worthing!

    £100 - £125 per day: Randstad Education Crawley: KS2 PPA Teacher currently nee...

    IT Systems Manager

    £40000 - £45000 per annum + pension, healthcare,25 days: Ashdown Group: An est...

    IT Application Support Engineer - Immediate Start

    £28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

    Day In a Page

    Secret politics of the weekly shop

    The politics of the weekly shop

    New app reveals political leanings of food companies
    Beam me up, Scottie!

    Beam me up, Scottie!

    Celebrity Trekkies from Alex Salmond to Barack Obama
    Beware Wet Paint: The ICA's latest ambitious exhibition

    Beware Wet Paint

    The ICA's latest ambitious exhibition
    Pink Floyd have produced some of rock's greatest ever album covers

    Pink Floyd have produced some of rock's greatest ever album covers

    Can 'The Endless River' carry on the tradition?
    Sanctuary for the suicidal

    Sanctuary for the suicidal

    One mother's story of how London charity Maytree helped her son with his depression
    A roller-coaster tale from the 'voice of a generation'

    Not That Kind of Girl:

    A roller-coaster tale from 'voice of a generation' Lena Dunham
    London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

    London is not bedlam or a cradle of vice

    In fact it, as much as anywhere, deserves independence
    Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

    Vivienne Westwood 'didn’t want' relationship with McLaren

    Designer 'felt pressured' into going out with Sex Pistols manager
    Jourdan Dunn: Model mother

    Model mother

    Jordan Dunn became one of the best-paid models in the world
    Apple still coolest brand – despite U2 PR disaster

    Apple still the coolest brand

    Despite PR disaster of free U2 album
    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits