The British retailer will release a new collection called Dress Up featuring cocktail dresses and evening gowns priced from $120.
"There was a hole in the market for all of our customers," Topshop owner Philip Green told Women's Wear Daily. "When we were figuring out something new to introduce, [we found] there was something our customer was missing, a cocktail dress at a $120 price point or a long silk gown you could wear to a wedding for $350."
And there was more Topshop news Monday: North America is getting three new shopping locations, with Toronto and Chicago opening in September, and a Las Vegas flagship launching next March. Brazil is to follow around the same time, and an Australia opening is planned for later in 2012. Green is reportedly also thinking about taking Topshop to Mexico in the near future.