Try real rings on virtually thanks to luxury jewelry brand
Wednesday 13 October 2010
The biggest drawback to internet shopping is the inability to try on a desired object. But thanks to augmented reality technology, it's now possible. This week, fabled French jeweler Boucheron will release an application for its new sister website, myBoucheron, that will allow visitors to virtually try on rings and timepieces using the "magic mirror" screen technology.
The digital experience requires only a computer, webcam and piece of paper. The user needs to first download and install the program on her computer. Then she simply prints out Boucheron's drawing of a watch or ring, cuts out the design, wraps it around her wrist or finger and waves it in front of her webcam. Thanks to the augmented-reality application, her image will be reflected on the computer screen and the paper jewelry will be digitally transformed into whichever Boucheron model she selects on the myBoucheron website (separate from the brand's main website and online boutique).
Boucheron's application, though innovative, is not the first of its kind. In May, watch brand Tissot debuted similar 3D augmented reality technology on Tissot Reality (a separate website from its primary one), which allowed online shoppers to try on virtual watches from the Tissot Touch Collection. Shoppers were able to see themselves "wearing" the virtual 3D watches in real time simply by holding their wrists in front of their webcams.
Boucheron and Tissot's virtual experiences feel personal and intimate, something many luxury retailers are striving to achieve with their own sites. These brands have traditionally hesitated to offer their products online for fear of losing control of their coveted image, says Jeffrey Grau, senior analyst at the internet market research firm eMarketer. But sophisticated technology is now enabling them to create a rich online shopping experience, which distinguishes them from plain, ordinary e-commerce sites.
Life & Style blogs
Watch what happened when food critics were unknowingly served McDonald's
Manuel Noriega fails in bid to sue Call of Duty makers for using his likeness in video game
Sex with more than 20 women 'reduces risk of prostate cancer'
Six months on bail – for being sent spoof video of a ‘tiger’ having sex, that was really a man in a tiger suit
The post-porn wave: why some young people are shunning videos of misogynistic sex
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Number of global billionaires has doubled since the financial crisis
- 3 Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
- 4 Of course, teenage girls need role models – but not like beauty vlogger Zoella
- 5 North Korean officials 'publicly executed for watching South Korean soap operas'
£100 - £125 per day: Randstad Education Chelmsford: English Teacher - Saffron ...
£90 - £130 per day: Randstad Education Leicester: Primary School Supply Teache...
£21000 - £35000 per day: Randstad Education Chelmsford: Maths Teacher - Saffro...
£18000 - £20400 per annum + Accommodation, Flights, Medical Cover: Randstad Ed...