Warm up for Fashion's Night Out
Friday 05 August 2011
video teases the global shopping event Fashion's Night Out, initiated by
Vogue's Anna Wintour in 2009, which will take place on September 8 this year.
In the US alone, more than 100 cities will be participating, while Australia, China, the UK, France, Germany, Greece, India, Italy, Portugal, Russia, Spain, South Korea, Taiwan, and Turkey will all organize their own editions.
For the first time, online retailers will also stage special shopping events to involve those who aren't close to any of the participating locations.
"We've come a long way in three years," Wintour - who launched the initiative in order to boost spending through after-hours shopping, parties, and special deals - said in a statement, "and thankfully, the fashion industry is much healthier than when we started in 2009, but it could always be better...we are eager to see the kinds of events retailers will create to turn all that wonderful enthusiasm into even greater sales this year."
With the event, the Fashion's Night Out collection is also growing bigger, this year including long- and short-sleeved T-shirts, baseball caps, and tote bags.
Watch the video at http://dai.ly/qp8bKQ.
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