Watch: Jessica Biel and Pharrell Williams in new ad by 'Black Swan' director

News in pictures
News in pictures
On Facebook
Life & Style blogs

Eating disorders: The blame game

The patient will blame his/herself. The parents will blame themselves. The tabloids blame the fashio...

Online House Hunter: Stamp duty deadline approaches…

Stamp duty relief on houses under £150,000 for First Time Buyers is coming to an end - but there's a...

Access denied: Eating Disorder treatments

Nobody should have to fight or get down on their knees and beg for help. Nobody should be told that ...

After Martin Scorsese's ad for Chanel and David Lynch's commercial for Dior, Hollywood's directing A-list takes on beauty brand Revlon.

For a newly released one-minute ad for its Grow Luscious Plumping mascara, Black Swan's Darren Aronofsky enlisted actress Jessica Biel and musician Pharrell Williams to play a glamorous couple set against a luxurious black-and-white surrounding.

Biel can be seen getting ready to go out at a vanity, applying the mascara, while Williams arrives to pick her up. Enchanted by her look, he performs "You Got Me," a track written for the commercial, whose lyrics read: "You look at me, you blink those eyes, you plump them up, I'm hypnotized."

There seems to be a trend of musicians incorporating their music into beauty ads: just recently, singer Gwen Stefani included her "Luxurious" lyrics in her ad for L'Oréal's Superior Preference hair color.

Watch the Revlon commercial at http://www.youtube.com/watch?v=Bq9amYU7PqM.

Independent Comment
blog comments powered by Disqus
Career Services

Day In a Page

Can we pull the plug on the plug?

Can we pull the plug on the plug?

Wireless power is beginning to surge its way into homes, businesses and garages
The 10 Best Lecture Series

The 10 Best Lecture Series

From Intelligence Squared - possibly the world's premier debating forum - to the ICA Talks
Still making a big noise: A season of Michael Frayn plays is set to reaffirm the brilliance of his work

Michael Frayn: Still making a big noise

A season of Frayn's plays is set to reaffirm the brilliance of his work
'You could have a job like mine': How successful alumni can inspire pupils

How successful alumni can inspire pupils

Hilary Wilce sees an innovative scheme in action at a London comprehensive
The tuition paradox: You pay more money, you get less choice

The tuition paradox

You pay more money, you get less choice
The rivals: Canberra's political hate story

The rivals: Canberra's political hate story

Six years ago, Kevin Rudd was ousted as Australian PM by former ally Julia Gillard. Is he about to get his revenge?
Menswear finds its swagger to escape role as poor relation of British fashion

Menswear finds its swagger...

... and escapes role as poor relation of British fashion
'There was someone who needed it...' 60 lives, 30 kidneys, all linked in longest donor chain

60 lives, 30 kidneys, all linked in longest donor chain

Organ donation to stranger starts an amazing series of events across 11 US states
The ad that only plays to women: the future of marketing or useless gimmick?

The ad that only plays to women

The future of marketing or useless gimmick?
Sam Wallace: Chelsea's class of 2012 fail to make the grade

Sam Wallace

Chelsea's class of 2012 fail to make the grade
Lewis Moody: My five ways England can bring down the red curtain

Lewis Moody column

My five ways England can bring down the red curtain
Picture preview: Charline von Heyl, Tate Liverpool

Charline von Heyl, Tate Liverpool

Picture preview
Slow progress in Christchurch one year after quake

Christchurch a year on

Residents mark the first anniversary of the earthquake
Niceness rocks! Ballads take centre stage at the Brits

Niceness rocks!

Ballads take centre stage at the Brit Awards
Robert Fisk: 'If only hague and clinton would listen to yusuf islam'

Robert Fisk

'If only Hague and Clinton would listen to Yusuf Islam'