Watch: Rihanna's fragrance commercial
Friday 11 February 2011
Pop singer Rihanna's first fragrance, Reb'l Fleur, is launching this month - watch the palindromic ad.
Showing the star in some sort of dreamland, the video starts out with Rihanna frolicking in a pink flower field on the "good side" before things turn darker and she gets seduced by a mysterious stranger. A text overlay reads "Bad feels so good, good feels so bad," playing on the two-faced nature of the Reb'l Fleur scent.
An unexpectedly artistic twist is that the ad is palindromic, meaning that it is reversed and played back from the middle of the video. Fans are already raving about the ad in the comment section on YouTube, with some claiming that "RiRi deserves an Oscar for this."
The fragrance's name was inspired by the "Rebelle Fleur" tattoo that Rihanna got recently, even though it was scorned for its French grammar (some said it should be "fleur rebelle," translating into "rebellious flower," but Rihanna has since defended the wording).
Rihanna's latest music video for "S&M" caused controversy for allegedly plagiarizing ideas of photographers David LaChapelle and Philip Paulus, so she could use a positive promotional boost.
Watch the video at http://www.youtube.com/watch?v=iyy4wn3E730.
Life & Style blogs
Planes go hybrid-electric in important step to greener flight
Who is Teresa Fidalgo? Debunking the fake ghost story that's got Instagram spooked
Boxing Day sales: From Asos to Harrods, the best fashion deals
Victoria Beckham's clothing sales double to £30 million in one year
The 10 Best food processors
- 1 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 2 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 3 Top 10 travel destinations for 2015: From Haiti and Alaska to Namibia and Iceland
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 5 The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...