Appetites for Asian cuisine in US pushes growth in fast-food market

Hankerings for fast, convenient Asian foods have been growing in the US, pushing retail sales at Asian chains to the top of their category.

According to the latest report from Technomic, a food consultancy group, sales at limited-service Asian restaurants grew well above their international segment average in 2010, with a growth of 9.3 percent.

Limited-service eating places include sandwich and coffee shops and fast-food restaurants.

Technomic singled out California-based chain Panda Express for pushing this growth, as it generated sales of $1.4 billion last year, growing 12.8 percent. The report, released on Monday, was based on the annual sales figures of 500 of the country's largest fast-food outlets.

Panda Express serves Chinese fare and has 1,335 locations throughout the US and Puerto Rico. In addition to standalone restaurants, it has locations in food courts, airports, college campuses and sports arenas and has aggressive plans for expansion.

Its focus will be on "high visibility power centers" like major intersections and shopping centers, and non-traditional sites like casinos and hospitals. Menu items include popular Westernized Chinese foods like sweet and sour pork and orange chicken.

Meanwhile, a new Asian fast-food chain by the same people who created the Chipotle Mexican Grill mini dynasty, has also been creating a lot of buzz for its potential to become another major player in the fast-food market. While the owners have remained mum on details, industry observers speculate the restaurants will serve fare from all over Asia - Vietnam, Indonesia, and Thailand - given that the officially registered name for the chain is ShopHouse Southeast Asian Kitchen.

Appetites for Japanese cuisine is also sweeping North America, with fast-food sushi and teriyaki outlets asserting a visible presence in high traffic areas.

Yoshinoya, one of the oldest fast-food restaurant chains in the world, has 96 restaurants in California, Arizona, Nevada and New York with more plans for expansion. More than a century old, Yoshinoya opened its first restaurant in Tokyo in 1899 and serves a variety of rice bowls and teriyakis. They also have 1,500 locations in Japan, China, Shanghai, Taiwan, Hong Kong, Singapore, the Philippines and the US.

 

Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Bid / Tender Writing Executive

    £24000 - £27000 per annum: Recruitment Genius: With offices in Manchester, Lon...

    Guru Careers: Marketing Executives / Marketing Communications Consultants

    Competitive (DOE) + Benefits: Guru Careers: We are seeking a number of Marketi...

    Recruitment Genius: Marketing Executive

    £20000 - £27000 per annum: Recruitment Genius: This well established business ...

    Ashdown Group: Management Accountant - Manchester

    £25000 per annum + Benefits: Ashdown Group: Management Accountant - Manchester...

    Day In a Page

    NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

    Who's monitoring the outsourced NHS services?

    A report finds that private firms are not being properly assessed for their quality of care
    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

    The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
    How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

    How do Greeks feel about Syriza?

    Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
    From Iraq to Libya and Syria: The wars that come back to haunt us

    The wars that come back to haunt us

    David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
    Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

    Too busy to surf? Head to The Pool

    A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders
    Heston Blumenthal to cook up a spice odyssey for British astronaut manning the International Space Station

    UK's Major Tum to blast off on a spice odyssey

    Nothing but the best for British astronaut as chef Heston Blumenthal cooks up his rations
    John Harrison's 'longitude' clock sets new record - 300 years on

    ‘Longitude’ clock sets new record - 300 years on

    Greenwich horologists celebrate as it keeps to within a second of real time over a 100-day test
    Fears in the US of being outgunned in the vital propaganda wars by Russia, China - and even Isis - have prompted a rethink on overseas broadcasters

    Let the propaganda wars begin - again

    'Accurate, objective, comprehensive': that was Voice of America's creed, but now its masters want it to promote US policy, reports Rupert Cornwell
    Why Japan's incredible long-distance runners will never win the London Marathon

    Japan's incredible long-distance runners

    Every year, Japanese long-distance runners post some of the world's fastest times – yet, come next weekend, not a single elite competitor from the country will be at the London Marathon
    Why does Tom Drury remain the greatest writer you've never heard of?

    Tom Drury: The quiet American

    His debut was considered one of the finest novels of the past 50 years, and he is every bit the equal of his contemporaries, Jonathan Franzen, Dave Eggers and David Foster Wallace
    You should judge a person by how they peel a potato

    You should judge a person by how they peel a potato

    Dave Hax's domestic tips are reminiscent of George Orwell's tea routine. The world might need revolution, but we like to sweat the small stuff, says DJ Taylor
    Beige is back: The drab car colours of the 1970s are proving popular again

    Beige to the future

    Flares and flounce are back on catwalks but a revival in ’70s car paintjobs was a stack-heeled step too far – until now
    Bill Granger recipes: Our chef's dishes highlight the delicate essence of fresh cheeses

    Bill Granger cooks with fresh cheeses

    More delicate on the palate, milder, fresh cheeses can also be kinder to the waistline
    Aston Villa vs Liverpool: 'This FA Cup run has been wonderful,' says veteran Shay Given

    Shay Given: 'This FA Cup run has been wonderful'

    The Villa keeper has been overlooked for a long time and has unhappy memories of the national stadium – but he is savouring his chance to play at Wembley
    Timeless drama of Championship race in league of its own - Michael Calvin

    Michael Calvin's Last Word

    Timeless drama of Championship race in league of its own