DIY media queen to launch cookie iPad app
Wednesday 13 October 2010
On October 10, celebrity lifestyle how-to guru Martha Stewart previewed her new cookie iPad app to be released on November 1, according to iPad.net.
The announcement by Stewart took place at her Cookies & Milk event during New York City Food & Wine Festival days after other free foodie iPad apps were released by gastronomy media giants like Food & Wine magazine (October 7) and the online revival of Gourmet Live (updated on October 6).
At the cookie event food news blog Eater noted 18 different cookie stations and declared the yummiest: "Baked's salt & pepper sandwich cookie, Mad Mac NYC's raspberry macaron and, yes, Martha Stewart's own glazed lemon cookies."
Nicholas Callaway, the application creator, told website Slashfood the new app is "like a cookie runway; we're treating cookies like high-fashion models. It's got a great search-and-shuffle function."
Other highlights include "a roulette-wheel-style cookie-recipe finder that lets users choose by ingredient, type, flavor or cooking tool." There is also a direct link to department store Macy's online in the event your kitchen is not stocked with the requisite tools.
Unfortunately your Demy ($199/€143), the world's first kitchen-safe digital recipe reader (http://www.mydemy.com/), doesn't install apps to save you a step from transferring your new favorite recipes. Until such a function is created, all the apps are available via iTunes.
Pricing for Martha Stewart's untitled cookie app has not yet been released.
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