When Martha Stewart does cocktails, there are no kitschy umbrellas.
No, in her new cocktail recipe app Martha Stewart Cocktails, released last week, garnishes are more high-brow than that: they involve rosemary sprigs, cinnamon sticks, mint leaves, and citrus twists with nary a paper umbrella to be found.
Recipes also involve more unconventional and perhaps obscure cocktail ingredients like cardamom pods and shiso leaves.
The new app, designed specifically for the iPad, features a hundred cocktail recipes and 25 bar snack ideas which can be purchased in five themed bundles.
They include Martha's Classics like Bloody Mary and Artichoke-Parmesan Crostini; regional favorites like Mint Julep; summer coolers like plum and pineapple sangria; ‘cutting-edge' cocktails like violet-Prosecco cocktails paired with roasted spiced chickpeas; and mocktails like cucumber limeaid.
The app also includes ‘how-to' videos, a unit converter, and tips on cocktail preparation and stocking the bar.
Meanwhile, early reviews are divided between satisfied customers -"This app was the hit of my cocktail party last night," - to bitter disappointment about the fact that themed bundles must be purchased separately - "I can't believe I paid for this. I expected more."
Another iPad app, Diffords Cocktails #8, was named the top drinks app by The Sunday Times for providing more than 2,600 recipes along with full color photographs. It costs $6.99.
The Martha Stewart Cocktails app costs $0.99.Reuse content