Food festivals cater to consumer spending habits

Reports indicate that more people are visiting restaurants more frequently but that the average transaction per time is lower. International food festival franchise Taste goes to Amsterdam on June 24, offering fixed-price menus from top restaurants in an attempt to play off this trend.  


 

According to Visa, European spending rates are on an upward trend since the final quarter of 2009. The report indicates that European consumers are spending on meals out rather than stopping spending altogether; however the report finds that while restaurant attendance has increased sharply since 2009, the average transaction per visit has been of a lower value, a trend which is mirrored in the USA.

As a result, lower-priced restaurants and menus are growing in popularity, and the annual series of Taste festivals aims to capture this trend. The festivals are a worldwide series of events celebrating fine dining to provide consumers with an opportunity to sample small portions of signature dishes in local restaurants for a low price. Visitors to the Taste festivals held throughout the world pay approximately 15 euros for a ticket and can then taste samples from different chefs for around 4 - 5 euros.

This year the event has already taken place in Sydney, Cape Town, Edinburgh, Dublin and London. The next in the series of Taste festivals continues in Amsterdam June 24-27 in Amstel Park. Taste festivals are also being held in Birmingham July 16-18, Melbourne August 26-29, Milan September 23-26, Johannesburg September 30-October 3 and finally Auckland November 18-21 of this year.

Restaurant weeks, which offer low-fixed price menus from renowned restaurants are becoming more frequent around the world; France held its first annual restaurant week from June 7-13 of this year and New York and Washington DC also held similar fixed-price events in 2010.

In 2009 Taste festivals throughout the world attracted 270,000 visitors who sampled over 750,000 dishes.

http://www.tastefestivals.com/

  http://www.dutchgrub.com/2010/06/09/amsterdam-food-festivals-summer-2010/

 

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Senior Bid Writer

    £25000 - £34000 per annum: Recruitment Genius: With offices in Manchester, Lon...

    Recruitment Genius: Membership Sales Advisor - OTE £20,000 Uncapped

    £15000 - £20000 per annum: Recruitment Genius: The fastest growing fitness cha...

    Guru Careers: Marketing Manager / Marketing Communications Manager

    £35-40k (DOE) + Benefits: Guru Careers: We are seeking a Marketing Communicati...

    Guru Careers: Membership Administrator

    £23K: Guru Careers: We're seeking an experienced Membership Administrator, to ...

    Day In a Page

    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific