Ben and Jerry's is giving away ice cream scoops today

Scoop up a sweet treat from ice cream giant Ben and Jerry's

Spoons at the ready, Free Cone Day is back today!

Imagine waking up to a day of endless Fairtrade ice cream… plus, unlimited chunks and swirls.

The annual tradition will see free scoops of Ben & Jerry’s ice cream, offered to fans up and down the UK.

Ben & Jerry’s first Free Cone Day was 40 years ago… way back in 1979 and was the founders’ way of thanking their ice cream loving community for helping them get through their first year.

These days Ben & Jerry’s hands out more than one million free scoops of Fairtrade ice cream across the world each April.

Flavour fans can choose between classics such as Cookie Dough and Chocolate Fudge Brownie or old favourites like Cherry Garcia.

Plus, for the first time this year, non-dairy fans can join in the party too, with scoops of its hugely popular Non-Dairy range available in Ben & Jerry’s Soho Scoop Shop on London’s Wardour Street.

“We believe in having fun, and in thanking our fans with free ice cream as each year goes by”, said the company’s CEO Jostein Solheim.

“To us it’s a chance to have a bit of a party, to build connections with our fans, and show them how much we appreciate them,” he added.

Ben & Jerry’s annual Free Cone Day will be celebrated up and down the country at Empire Cinemas, Showcase Cinemas, Vue Cinema (West End only) and Ben & Jerry’s Scoop Shop in Wardour Street, Soho. Visit their website to see a full list of participating scoop shops.