Irn-Bru unveil new ice cream in Scotland
The drinks company has followed the likes of Ribena into the ice cream market
Thursday 30 January 2014
Scottish drinks giant Irn-Bru have announced the arrival of a new ice cream made exclusively from the soft drink at an official launch in Glasgow.
Irn-Bru, owned by AG Barr and the most popular drink in Scotland, announced the arrival of their new product in Glasgow's George Square.
The company marked the occasion with a giant ice cube positioned in the square, with the ice creams locked inside it, handing out around a hundred free samples to the public at the launch as fans flocked from all over Glasgow.
It marks a positive step shown by the firm, who opted to diversify after being inundated by requests from customers, following the likes Ribena and Calypso into the ice cream market.
Nadia Stefanowicz, 22, from Giffnock, was the first to try the new product. She said: "I had my eyes on the prize and was determined to get it out of the cube.
"I can't believe I got it, I'm so excited. It's definitely the best thing since Irn-Bru - it tastes phenomenal."
Head of marketing Adrian Troy said: "Our fans have told us that they would love to see an official Irn-Bru ice cream and we've listened. We worked hard to get it right and all of our taste testers have given it top marks.
"It's a product we're very excited about and we're certain it will put a big smile on everyone's faces."
Being sold singularly or as a three-pack, the Irn-Bru lolly variety is set to hit the shelves in March.
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