Campaigners claim victory over tuna firm change

Britain's biggest tinned tuna brand has bowed to pressure from campaigners and agreed to end a destructive form of fishing.

Princes, responsible for more than 40 per cent of tuna tins sold in the UK, has asked suppliers to phase out the use of man-made rafts called Fish Aggregating Devices (FADs).

Sharks and other species that congregate around FADs are scooped up along with tuna in vast stringbag-like 'purse seine' nets.

Princes, which does not have any fishing boats, said it "aimed" to buy only tuna from FAD-free purse seining and the less damaging pole-and-line method by the end of 2014.

The company announced the U-turn yesterday after a two-month campaign from Greenpeace that saw activists dress up as sharks and play the Jaws theme tune outside the Princes headquarters in Liverpool.

Greenpeace launched the campaign in January, ranking Princes bottom of a league table of tuna sustainability. Days later a Channel 4 series derided the company's claims - made on its tins - that it was "fully committed to fishing methods which protect the marine environment and marine life."

Tesco promised to move from purse seining to pole and line by the end of next year days before transmission of Hugh's Fish Fight, presented by the chef Hugh Fearnley-Whittingstall.

Last week the EC Fisheries Commissioner Maria Damanaki announced plans to end another policy criticised by Fearnley-Whittingstall, 'discards' - the throwing back of dead fish by trawlers that have met their quota.

Princes, owned by Japan's Mitsuibishi, said that creating new market demand for FAD-free tuna would help lower 'by-catch', the unwanted animals unintentionally caught in nets.

Mike Easterbrook, deputy managing director, said: "By setting out a four-year plan and sharing our progress with others in the industry, we hope to encourage other major tuna purchasers to follow our lead."









Greenpeace said John West and Morrisons were now the least sustainable for tinned tuna.

David Ritter, Greenpeace head of oceans campaign, said: "Just a couple of months ago, only a minority of tinned tuna retailers had stopped using FADs, but in just a short of amount of time there's been a huge shift across the bulk of this industry.

"The majority of the UK market have now distanced themselves from the destructive methods still being used to catch John West and Morrisons tinned tuna."





Mr Fearnley-Whittingstall hailed Princes's decision as "a great result."

"We have worked closely with Greenpeace on the whole tuna sustainabilty issue, he said.

"Princes were left in a tight spot after they failed to respond to our challenge. We have kept the pressure up and they have made a good commitment. It now puts the pressure on remaining brands such as John West and Morrisons to follow suit."

Suggested Topics
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
News
peopleComedian launches stinging attack on PM
Life and Style
The collection displayed Versace’s softer side, with models wearing flowers and chiffon dresses in unusual colourings
fashionVersace haute couture review
News
Andy Murray shakes hands after defeating Andreas Seppi of Italy in the third round of Wimbledon, Saturday 4 July, 2015
Wimbledon
Arts and Entertainment
'The Leaf'
artYes, it's a leaf, but a potentially very expensive one
News
Yoko Ono at the Royal Festival Hall for Double Fantasy Live
people'I wont let him destroy memory of John Lennon or The Beatles'
News
Could Greece leave the EU?
news
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Web Developer - Junior / Mid Weight

    £15000 - £25000 per annum: Recruitment Genius: To support their continued grow...

    Recruitment Genius: Transportation Contracting Manager

    £33000 - £38000 per annum: Recruitment Genius: A global player and world leade...

    Recruitment Genius: Hotel and Spa Duty Manager

    £18000 - £24000 per annum: Recruitment Genius: If you are friendly, sociable, ...

    Recruitment Genius: Payroll and Benefits Co-ordinator

    £22300 per annum: Recruitment Genius: This museum group is looking for a Payro...

    Day In a Page

    The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

    Gaping hole at the heart of the European Union

    Treatment of Greece has shown up a lack of genuine legitimacy
    Number of young homeless in Britain 'more than three times the official figures'

    'Everything changed when I went to the hostel'

    Number of young homeless people in Britain is 'more than three times the official figures'
    Compton Cricket Club

    Compton Cricket Club

    Portraits of LA cricketers from notorious suburb to be displayed in London
    London now the global money-laundering centre for the drug trade, says crime expert

    Wlecome to London, drug money-laundering centre for the world

    'Mexico is its heart and London is its head'
    The Buddhist temple minutes from Centre Court that helps a winner keep on winning

    The Buddhist temple minutes from Centre Court

    It helps a winner keep on winning
    Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

    Is this the future of flying?

    Battery-powered planes made of plastic, and without flight decks
    Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

    Isis are barbarians

    but the Caliphate is an ancient Muslim ideal
    The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

    Curse of Brink's Mat strikes again

    Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
    Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

    'The ministers talk to us about miracles'

    Why Greeks are cynical ahead of the bailout referendum
    Call of the wild: How science is learning to decode the way animals communicate

    Call of the wild

    How science is learning to decode the way animals communicate
    Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

    'The economic collapse has happened. What is at risk now is democracy...'

    If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
    The science of swearing: What lies behind the use of four-letter words?

    The science of swearing

    What lies behind the use of four-letter words?
    The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

    The Real Stories of Migrant Britain

    Clive fled from Zimbabwe - now it won’t have him back
    Africa on the menu: Three foodie friends want to popularise dishes from the continent

    Africa on the menu

    Three foodie friends want to popularise dishes from the hot new continent
    Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

    Who will fill Donna Karan's boots?

    The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'