"What are things millennials like?" a budding entrepreneur presumably asked themselves two days before rent was due.
Moments later they came up with two good ones – grilled cheeses and shipping things – and Cheese Posties was born, the 'world's first grilled cheese subscription'.
Here's the deal:
'Cheese Posties delivers all the components of a Gourmet Grilled Cheese Sandwich through your letter box each week. All you have to do is construct it, toast it in the bag we provide and eat it senseless.
'Each week you'll discover a different delicious melting combo made up of artisan breads, cheeses, and condiments all immortalized on a collectable top trumps card.
'Postage is included in the £3.99 weekly subscription price and you'll never have to worry about missing a delivery because our subscription boxes fit right through your letter box.'
Grilled cheese by post. For £4 they could at least sort a courier to personally slap the gruyere in your stupid face http://t.co/5HLO61fC44— Christopher Hooton (@ChristophHooton) June 10, 2015
They have a wide range of esoteric breads, cheeses and fillings to keep things interesting week-on-week.
You have to pay £4 for a grilled cheese that requires self-assembly and you to actually grill it as well.
Instead of getting some sucker to invest in the business, Cheese Posties is going down the crowdfunding route, with a Kickstarter campaign launching in 12 days.
think about eating cheese that’s been handled by someone working for a disruptive start-up. think about it.— Ed Jefferson (@edjeff) June 10, 2015