Châteaux du Shandong: China breaks into British wine market

 

It’s time to uncork a bottle of Châteaux du Shandong. British wine lovers will get a taste of China’s vineyards after Berry Bros and Rudd became the first UK retailer to give rising wine power a permanent place on its shelves.

The famous St James’s wine merchant, established in 1698, will offer four bottles from China, now the world’s eighth largest producer of wines.

The wines, from Changyu, part of the Yantai Changyu Pioneer Wine Co based in Shandong, northeast China, include a red Chateau Changyu Moser blended from Cabernet Sauvignon and Merlot grapes, said to be typical of France’s Bordeaux region. The 2008 Chateau Changyu Moser XV from Ningxia will sell for at £39.

Three sweet icewines made from frozen grapes, the Gold, Blue and Black Label from Liaoning, will retail for £19, £35 and £65 respectively.

“It was only a matter of time before it (China) entered the international wine market,” said Mark Pardoe, Berry’s buying director. “This is a first step towards serious international recognition.”

Chinese consumers already drink over 1.6 billion bottles of wine annually, a figure forecast to grow by a further 1 billion by 2015.

China is the second biggest buyer of fine Bordeaux by volume, behind Germany, helping to sustain the global market for Bordeaux and Burgundy during the economic downturn.

But Changyu has become the world’s tenth largest winery, with annual sales of £457 million and China is increasingly bullish about exporting its own wines, which have won international acclaim.  Last year, Chinese wineries won 18 medals at the 2012 Decanter World Wine Awards.

Château Hansen, a 450-hectare winery near the Gobi Desert in Inner Mongolia, will be the first Chinese winery to exhibit at this year’s London International Wine Fair.

The icewines stocked by Berry Bros are sourced from the town of Beidianzi in Huanren, in the north-eastern province of Liaoning, one of the largest ice wine estates in the world.

The Decanter website found that “in terms of climate, altitude, topography and soil type, Beidianzi was found to be almost identical to the great icewine estates of Canada.”

Changyu plans to open a £620 million “wine city” in Yantai, Shandong by 2016, which will house a research institute, wine production facilities, vineyards and its own “European-style village”.

Mr Pardoe added: “Until now the country’s focus has been on its volume-driven domestic market, and other export efforts have been based on external investment.

“Changyu’s strategy represents a change, with home-grown investment in partnership with international expertise, with a real will to get things done, so the time felt right to take an early temperature of the water.”

Last year, Waitrose tested UK oenophiles’ openness to Chinese wines by stocking the £9.99 Chateau Changyu Cabernet Gernischt as a special promotion.

Suggested Topics
Life and Style
ebookNow available in paperback
News
peopleMathematician John Nash inspired the film Beautiful Mind
News
Richard Blair is concerned the trenches are falling into disrepair
newsGeorge Orwell's son wants to save war site that inspired book
Life and Style
Audrey Hepburn with Hubert De Givenchy, whose well-cut black tuxedo is a 'timeless look'
fashionIt may be a paradox, but the industry loves it
Arts and Entertainment
The pair in their heyday in 1967
music
Life and Style
fashionFrom bathing dresses in the twenties to modern bikinis
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Guru Careers: Events Coordinator / Junior Events Planner

    £24K + Excellent Benefits: Guru Careers: We are seeking an Events Coordinator ...

    Royal Yachting Association Cymru Wales: Chief Executive Officer

    Salary 42,000: Royal Yachting Association Cymru Wales: The CEO is responsible ...

    Guru Careers: Marketing Manager / Marketing Communications Manager

    £35-40k (DOE) + Benefits: Guru Careers: We are seeking a Marketing Communicati...

    Ashdown Group: Technical IT Manager - North London - Growing business

    £40000 - £50000 per annum: Ashdown Group: A growing business that has been ope...

    Day In a Page

    Abuse - and the hell that came afterwards

    Abuse - and the hell that follows

    James Rhodes on the extraordinary legal battle to publish his memoir
    Why we need a 'tranquility map' of England, according to campaigners

    It's oh so quiet!

    The case for a 'tranquility map' of England
    'Timeless fashion': It may be a paradox, but the industry loves it

    'Timeless fashion'

    It may be a paradox, but the industry loves it
    If the West needs a bridge to the 'moderates' inside Isis, maybe we could have done with Osama bin Laden staying alive after all

    Could have done with Osama bin Laden staying alive?

    Robert Fisk on the Fountainheads of World Evil in 2011 - and 2015
    New exhibition celebrates the evolution of swimwear

    Evolution of swimwear

    From bathing dresses in the twenties to modern bikinis
    Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

    Sun, sex and an anthropological study

    One academic’s summer of hell in Magaluf
    From Shakespeare to Rising Damp... to Vicious

    Frances de la Tour's 50-year triumph

    'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
    'That Whitsun, I was late getting away...'

    Ian McMillan on the Whitsun Weddings

    This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
    Kathryn Williams explores the works and influences of Sylvia Plath in a new light

    Songs from the bell jar

    Kathryn Williams explores the works and influences of Sylvia Plath
    How one man's day in high heels showed him that Cannes must change its 'no flats' policy

    One man's day in high heels

    ...showed him that Cannes must change its 'flats' policy
    Is a quiet crusade to reform executive pay bearing fruit?

    Is a quiet crusade to reform executive pay bearing fruit?

    Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
    The King David Hotel gives precious work to Palestinians - unless peace talks are on

    King David Hotel: Palestinians not included

    The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
    More people moving from Australia to New Zealand than in the other direction for first time in 24 years

    End of the Aussie brain drain

    More people moving from Australia to New Zealand than in the other direction for first time in 24 years
    Meditation is touted as a cure for mental instability but can it actually be bad for you?

    Can meditation be bad for you?

    Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
    Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

    Australia's first-ever Eurovision entrant

    Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine