Weight-watchers are shunning "tasteless" diet products in favour of more normal food, suggests a survey of our shopping habits. An annual check on the brands shoppers buy shows sales of low-fat yoghurts, breads and ready meals have plunged.
The Grocer survey reflects a move from specialist products that replace fat and sugar with artificial sweeteners. Instead, shoppers seem to be spending more on naturally healthy foods such as fruit juice and soup.
Sales of 500 food and non-food brands were checked for the 52 weeks to October by the survey, which excludes fruit and vegetables. Although less stark than last year when sales of chocolate and cakes plummeted, the trend for healthy eating was marked.
Anna Suckling, spokeswoman for the British Dietetic Association, said: "Dieting is probably increasing along with people being more concerned about their weight but the way dieting is different. People are going back to basics and having smaller amounts of normal products rather than low-fat brands."Reuse content