Elvis Costello voices ad for new Linda McCartney vegetarian food range
Elvis Costello has joined forces with Sir Paul McCartney to launch a campaign backing a new vegetarian range from the Linda McCartney Foods brand.
Costello has provided the voiceover to an animated film which features a host of “psychedelic characters” and a soundtrack of Sir Paul singing Heart of the Country, a song he wrote with his late wife Linda, in 1971.
Costello, who first collaborated with McCartney 25 years ago, has been a vegetarian since the early 1980s. He said: “Linda always talked well and made it seem that you wouldn’t be joining a secret weird society by being vegetarian.”
The Linda McCartney company hopes to benefit from the Tesco “horse meat” scandal and the brand’s first television advert since Linda’s death from cancer in 1988 will support a new range of chilled meat-free foods.
The animated film, produced by the team behind the Gorillaz videos, shows an animated Linda, carrying her camera, walking alongside a host of animals and cooking for them. It has already been leaked to YouTube.
A spokesman said: “This is the first time in 15 years that the brand has done TV advertising. The animation transports viewers into a fairy-tale world where characters including Horse boy, Napoleon Dog and Ballerina Cat join the McCartney Family in a musical fanfare that culminates with a woodland feast.”
Liam Neeson's Downton dreams
Thriller is set in the secret world of British espionage
Bomber jacket worn by Mary Berry sells out within an hour
Much-loved cartoon character returns - without Sir David Jason
Actress to appear in second series of the hugely popular crime drama
Life & Style blogs
Ebola outbreak: Survivor William Pooley is flown to US to give doctor with virus emergency blood transfusion
Jennifer Lawrence nude pictures leaked: Reddit removes 'The Fappening' board dedicated to sharing naked pictures of celebrities
Tezenis removes 'crime scene' pants from Oxford Street store after backlash over 'rape' connotations
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
iOS 8: 6 reasons you might want to hold off updating
- 1 Thailand beach murders: Thai PM suggests 'attractive' female tourists cannot expect to be safe wearing bikinis
- 2 Scottish independence: What you shouldn't tweet about if you want to avoid jail today
- 3 Scottish independence: Five reasons Salmond is secretly hoping for a 'No' vote
- 4 Isis plan to 'behead random member of the public' in Sydney thwarted by Australian police
- 5 Scottish independence: Andy Murray backs Yes campaign in eleventh hour decision
iJobs Food & Drink
£18000 Per Annum: Clearwater People Solutions Ltd: ***EXCELLENT OPPORTUNITY FO...
Basic of £18,000 + commission, realistic OTE of £30-£50k : Ocean Holidays: Le...
£20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...
£15,000 - £25,000: Recruitment Genius: A fantastic opportunity has arisen for ...