Elvis Costello voices ad for new Linda McCartney vegetarian food range
Elvis Costello has joined forces with Sir Paul McCartney to launch a campaign backing a new vegetarian range from the Linda McCartney Foods brand.
Costello has provided the voiceover to an animated film which features a host of “psychedelic characters” and a soundtrack of Sir Paul singing Heart of the Country, a song he wrote with his late wife Linda, in 1971.
Costello, who first collaborated with McCartney 25 years ago, has been a vegetarian since the early 1980s. He said: “Linda always talked well and made it seem that you wouldn’t be joining a secret weird society by being vegetarian.”
The Linda McCartney company hopes to benefit from the Tesco “horse meat” scandal and the brand’s first television advert since Linda’s death from cancer in 1988 will support a new range of chilled meat-free foods.
The animated film, produced by the team behind the Gorillaz videos, shows an animated Linda, carrying her camera, walking alongside a host of animals and cooking for them. It has already been leaked to YouTube.
A spokesman said: “This is the first time in 15 years that the brand has done TV advertising. The animation transports viewers into a fairy-tale world where characters including Horse boy, Napoleon Dog and Ballerina Cat join the McCartney Family in a musical fanfare that culminates with a woodland feast.”
Life & Style blogs
Britain's kitchens so filthy that they present a health risk, says new research
Fashion Revolution Day: wear your clothes inside out and ask #whomademyclothes to support worker welfare
The world's first edible garden of cake
Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
KickassTorrents down: new Isle of Man domain taken offline just hours after launch
- 1 Bruce Jenner's 'Interview of the year': Suicidal thoughts, rejection by family members and new wardrobe
- 2 Sofyen Belamouadden murder: The inside story of a crime that horrified Britain
- 3 How to turn off/stop 'seen by' on Facebook: Disable it to make your chats seem less passive aggressive
- 4 'We're not heroes, just tourists': Swedish police officers on holiday stop vicious assault on New York subway
- 5 Buckingham Palace guard who attacked passers-by in 'most most violent piece of CCTV footage' police officer had seen walks free
iJobs Food & Drink
£35 - 45k: Guru Careers: An MI Developer is needed to join the leading provide...
£20000 - £22500 per annum: Recruitment Genius: This leisure organisation manag...
£25000 - £28000 per annum: Recruitment Genius: Delivering an inspiring, engagi...
£17500 - £20500 per annum: Recruitment Genius: They are looking for a great te...