Hooters aims for a new clientele – women
Hooters, the American diner chain famous for its ribs and chicken wings – just kidding, its global fame can be attributed to the buxom waitresses in orange hot pants rather than anything that's actually on the menu – is undergoing a makeover.
Having suffered declining revenues for the last four years, the breastaurant has wised up to the fact that alienating half the population probably isn't great for business. That's right, Hooters now wants to become the destination for ladies who lunch.
But rather than give the staff more clothes to wear, Hooters has decided the best way to appeal to women is to introduce more salads on the menu and replace the manly dark wood with more contemporary furnishings. It is also making the windows bigger, in the hope that passing women will peer inside and realise it's not as seedy as they perhaps thought.
"There's an opportunity to broaden the net without putting wool sweaters on the Hooters girls," says Terry Marks, the man in charge of turning business around. "Everything we do should appeal more to women, but nothing we will do will turn men off." Which basically means the low-cut vests and hotpants are staying. Only now you can get a tuna Niçoise.
Life & Style blogs
Revenge porn: What is it – and how big is the problem?
Teenagers irritable because early school hours mess with their biological clocks
The Fappening: After the third wave of leaked celebrity photos, why can't we stop it?
iOS 8: how to free up memory on your iPhone or iPad to install the update
The truth about student sex workers: it's far from Belle Du Jour
- 1 Five-year-old Iris Grace is raising awareness of autism through her extraordinary paintings
- 2 Car tax disc changes: Two days to go - and they affect you much more than just not displaying a piece of paper
- 3 The Simpsons death: Creator Al Jean would 'kill himself' before character like Homer or Lisa
- 4 British man raped while urinating in bushes at Oktoberfest beer festival in Germany
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- < Previous
- Next >
iJobs Food & Drink
28,000 to 32,000 per annum: Accountancy Action: Our client, a hospitality busi...
18,000 to 20,000 per annum: Accountancy Action: Our fantastic leisure client i...
£20 - 24k: Guru Careers: A Marketing Analyst / Marketing Executive is needed t...
£18000 Per Annum: Clearwater People Solutions Ltd: ***EXCELLENT OPPORTUNITY FO...