Hooters aims for a new clientele – women
Hooters, the American diner chain famous for its ribs and chicken wings – just kidding, its global fame can be attributed to the buxom waitresses in orange hot pants rather than anything that's actually on the menu – is undergoing a makeover.
Having suffered declining revenues for the last four years, the breastaurant has wised up to the fact that alienating half the population probably isn't great for business. That's right, Hooters now wants to become the destination for ladies who lunch.
But rather than give the staff more clothes to wear, Hooters has decided the best way to appeal to women is to introduce more salads on the menu and replace the manly dark wood with more contemporary furnishings. It is also making the windows bigger, in the hope that passing women will peer inside and realise it's not as seedy as they perhaps thought.
"There's an opportunity to broaden the net without putting wool sweaters on the Hooters girls," says Terry Marks, the man in charge of turning business around. "Everything we do should appeal more to women, but nothing we will do will turn men off." Which basically means the low-cut vests and hotpants are staying. Only now you can get a tuna Niçoise.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
iJobs Food & Drink
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...
£27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...
£23000 - £27000 per annum: Recruitment Genius: This successful group of compan...