Jack Daniel's to sell whiskey by the barrel
That's about 250 bottles worth of Tennesse whiskey
Yesterday in hedonistic alcohol news we brought you Austin Beerworks' 99-pack of beer, but today Jack Daniel's has topped it, announcing that it will offer whiskey fans the opportunity to buy an entire barrel of the stuff.
Equivalent to between 240 and 260 bottles of its Single Barrel brand, the barrel is priced at around £13,500 (depending on the yield) and is delivered sanded, varnished and personalised.
Investors will receive an experience "curated solely for them", including a one-on-one tasting of different barrels so you can find the perfect whiskey – which will be unlike any other in the world.
It's a hefty price tag, but the world is running out of whiskey after all. Investors will get their name on the wall at the Lynchburg distillery
Any connoisseurs who do find 13 grand lying around to spend entirely on whiskey will be honoured with a plaque that sits proudly on the Wall of Fame in the Jack Daniel's distillery in Lynchburg, Tennessee.
Jack Daniel's celebrates its bond with Frank Sinatra, a keen JD drinker, later this month, with a cocktail at Selfridge's, a punch at The London Edition hotel and a free whiskey on the rocks for guests at The Savoy all made using its special edition Sinatra Select whiskey.
Life & Style blogs
What marriage would look like if we actually followed the Bible
Overly-controlling parents cause their children lifelong psychological damage, says study
What do the emojis on Snapchat mean?
Star Wars BB-8 droid toy is real, should be impossible
Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition
- 1 President Obama leaves touching comment on Humans of New York photo from Iran
- 2 If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
- 3 The Chinese city where men have 'three girlfriends because there are so many women'
- 4 German police forced to ask public to stop bringing donations for refugees arriving by train
- 5 Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition
iJobs Food & Drink
COMPETITIVE: Guru Careers: A Marketing / Digital Marketing Executive (CRM, Eve...
£8 per hour: Recruitment Genius: The role is likely to be 4on 4 off, days and ...
£25000 - £28000 per annum + 24 days holiday, bonus, etc.: Ashdown Group: Print...
£20000 - £26000 per annum: Recruitment Genius: With offices in London, Manches...