Jamie Oliver: Let them eat stale bread

Multi-millionaire chef insists low-income families waste their money on ready meals

Britain’s poorest families could save money and enjoy more nutritional meals by eating stale bread, Jamie Oliver has suggested.

The multi-millionaire chef said most low-income families do not know how to feed themselves properly and instead choose expensive options such as ready meals. Oliver, 38, who has an estimated fortune of £150m, said that he finds it “hard to talk about modern-day poverty.”

In an interview with The Radio Times he said he was "not judgemental" of poor families and pointed to his experiences of people on low incomes whilst filming his previous TV show.

He told the magazine:"You might remember that scene in Ministry Of Food, with the mum and the kid eating chips and cheese out of Styrofoam containers, and behind them is a massive TV. It just didn’t weigh up."

He insisted: "Some of the most inspirational food in the world comes from areas where people are financially challenged.

"The flavour comes from a cheap cut of meat, or something that’s slow-cooked, or an amazing texture’s been made out of leftover stale bread."

Oliver, whose new Channel 4 show, Jamie’s Money Saving Meals, is designed to help people save on their food bill, added: “The fascinating thing for me is that seven times out of 10, the poorest families in this country choose the most expensive way to hydrate and feed their families. The ready meals, the convenience foods.”

The Naked Chef said: “I meet people who say, 'You don’t understand what it’s like.’ I just want to hug them and teleport them to the Sicilian street cleaner who has 25 mussels, 10 cherry tomatoes, and a packet of spaghetti for 60 pence, and knocks out the most amazing pasta. You go to Italy or Spain and they eat well on not much money. We’ve missed out on that in Britain, somehow.”

Mr Oliver's comments were met with angry criticism online. Many Twitter users pointed to the price of producing his recipes and how he promoted ready meals for Sainsbury's rather than urging people to their local farmers' market.

Imran Hussain, Head of Policy, Child Poverty Action Group, said in a statement to the Independent: "Jamie Oliver has made a huge contribution to improving school meals and we're grateful for the support his foundation has given us in our work on free school meals.

"He is right to say that healthy food doesn't always have to be expensive.. but for many families it's low income which gets in the way of healthy eating. As official statistics show, parents of poor children are much less likely to be able to afford fresh fruit for their children. We also know from the evidence that as the incomes of poor families rise, they spend more on things like healthy food and children's clothes."

Jamie Oliver's championing of healthy food has seen him open flagship 'Ministry of Food' centres in five regions to provide healthy cooking workshops and community cafes for residents.

His outspoken campaigning made headlines in May after he compared unhealthy packed lunches with child abuse and said the Government should do more to improve school meals.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Recruitment Genius: Personal Trainer / PT - OTE £32,000 Uncapped

    £22000 - £32000 per annum: Recruitment Genius: The fastest growing fitness cha...

    Recruitment Genius: Membership Sales Advisor - OTE £10,000 Uncapped - Part Time

    £7500 - £10000 per annum: Recruitment Genius: The fastest growing fitness chai...

    Guru Careers: Marketing Executive / Digital Marketing Executive

    COMPETITIVE: Guru Careers: A Marketing / Digital Marketing Executive (CRM, Eve...

    Recruitment Genius: Receptionist / Sales / Customer Service Assistant

    £8 per hour: Recruitment Genius: The role is likely to be 4on 4 off, days and ...

    Day In a Page

    Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

    Cameron lowered the flag for the dead king of Saudi Arabia...

    But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

    Humanity must be at the heart of politics, says Jeremy Corbyn
    Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

    Joe Biden's 'tease tour'

    Could the US Vice-President be testing the water for a presidential run?
    Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

    Britain's 24-hour culture

    With the 'leisured society' a distant dream we're working longer and less regular hours than ever
    Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

    The addictive nature of Diplomacy

    Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
    Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

    Fashion: Ooh, Lady Chatterley!

    Take inspiration from DH Lawrence's racy tome with equally racy underwear
    8 best children's clocks

    Tick-tock: 8 best children's clocks

    Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
    Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

    Charlie Austin: ‘If the move is not right, I’m not going’

    After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
    Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

    How Isis profits from destruction of antiquities

    Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
    Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

    'If we lose touch we’ll end up with two decades of the Tories'

    In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
    Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

    The Arab Spring reversed

    Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
    King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

    Academic claims King Arthur was real - and reveals where he lived

    Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
    Who is Oliver Bonas and how has he captured middle-class hearts?

    Who is Oliver Bonas?

    It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
    Earth has 'lost more than half its trees' since humans first started cutting them down

    Axe-wielding Man fells half the world’s trees – leaving us just 422 each

    However, the number of trees may be eight times higher than previously thought
    60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

    60 years of Scalextric

    Model cars are now stuffed with as much tech as real ones