Marks and Spencer has become the first UK retailer to add vitamin D to its packaged bread range after finding that customers are concerned they are not getting their recommended daily amount.
Every loaf of bread and bread roll in the M&S bakery range will be made with yeast that naturally produces vitamin D, providing a minimum of 15 per cent of the daily requirement in two slices. The range will be rolled out from next week.
Vitamin D is mostly obtained from the action of sunlight on the skin. About 10 million people across England may be low on the vitamin, which leaves them prone to weak bones and soreness.
The move has the backing of the National Osteoporosis Society. Its chief executive, Claire Severgnini, said: “Vitamin D is a vital nutrient that sadly many people are lacking. This can lead to osteoporosis.”Reuse content