Move over organic – the new big business in food is halal

This week's Halal Food Festival is attracting interest among a growing group of foodies beyond the Muslim community

Their culinary buzzword is provenance; they know their Jamie from their Nigella; and they have the spare cash to splash on eating out, if they could only find the right restaurants. The catch is that any meat they eat must be halal, on either religious or taste grounds.

Meet the Haloodies, a growing group of food lovers who are bored of curries, fed up with kebabs, and long for nothing more exotic than a shepherd's pie. Their increasing spending power has sparked a race among retailers, wholesalers and canny restaurateurs to carve out a chunk of a market that is worth about £420bn globally.

This week an estimated 20,000 Haloodies will congregate in east London at the Halal Food Festival, the world's first gastronomic celebration of halal produce. All of the UK's major supermarket chains are sending scouts to help them find ways to exploit the trend. Attendees can browse food stalls offering anything from hot dogs and sushi to French and Moroccan dishes without worrying how the meat was killed or even transported.

Imran Kausar, a doctor by training, who masterminded the festival, said British Muslims were no longer "economic migrants trying to make do [but] affluent and aspirational members of the middle class [who wanted to] expand their culinary horizon." He added: "While typical British dishes have got more exotic, Muslims want the reverse. We want regular stuff like shepherd's pie, which we see everywhere but we can't try."

Contrary to stereotypes, not all those planning to go will be Muslim by faith: there is a small but expanding group of people who opt for halal much as they might choose free-range or organic meat. Simon Teal, 32, a scientist at Pfizer who lives in Wimbledon, London, explains why. "The meat has more flavour, and cuts that you flash fry or grill, like lamb chops, are more tender than non-halal meat. Plus buying halal gives me more confidence about where the meat has come from in the same way that buying something that is organic or free-range does."

Around 4 per cent of the UK's population is Muslim, yet halal produce comprises more than 15 per cent of all meat sold in the UK, according to Saqib Mohammed, the chief executive of the Halal Food Authority, one of the two main organisations that regulate Britain's halal food industry. "Some is exported but the rest is being consumed by non-Muslims," he said, adding: "Educated non-Muslims are convinced that halal meat is more hygienic."

One company seeking to profit from Britain's taste for halal, worth an estimated £3bn, is DB Foods, the country's largest meat wholesaler. It recently converted one of its warehouses to producing halal meat and will this week launch a new online business, halaltodoor.com, to sell direct to consumers pledging 100 per cent traceability. "It's a bit morbid but you can ring and check who slaughtered it," said Zak Johnson, of HalaltoDoor. The move is in response to "strong demand", including from areas that "aren't always high-Muslim communities," he added. "Our end game is to be the halal Ocado."

Restaurant chains that are changing their menus include Pizza Express, which uses only halal chicken. One in five branches of Nando's serves halal-certified chicken, and KFC is running a halal trial in about 100 of its outlets. The Meat & Wine Co steakhouse in Westfield Shepherd's Bush even has a separate halal menu.

Although halal is most often used in connection with meat, the word simply means "lawful" and refers to any object, not just food, or action or behaviour that is deemed permissible under Islamic law. The issue can be incendiary, however, on both faith and animal welfare grounds. Dr Kausar admitted he is braced for protests. "An element of society will use this to express their anti-Islamic sentiments," he said.

For meat to be considered halal the animal must be alive and healthy before it is killed, crucially with a single cut across the jugular. All the blood must be drained from the body, and the slaughterer must recite a special Islamic prayer as the animal is killed.

The point that arouses controversy is whether the animal has been stunned first: stunning livestock is compulsory throughout the EU but most member states, including the UK, grant exemptions to Muslims and Jews. That said, Food Standards Agency data published last year shows that 84 per cent of all cattle and calves slaughtered by the halal method in the UK in 2011 were stunned first.

Dil Peeling, of Compassion in World Farming, said: "It's always sensitive. Halal principles could lead to better treatment of animals beforehand but there aren't any assurances. We believe, and this is backed by science, that animal should be stunned before they are slaughtered and that can't be guaranteed with halal slaughter, so that is a concern."

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
A still from the 1939 film version of Margaret Mitchell's 'Gone with the Wind'
life
Sport
David Silva strokes home his and City's second goal
football
Arts and Entertainment
a clockwork orange, stanley kubrick
film
Extras
The Tesco Hudl2: An exceptional Android tablet that's powerful, well-built and outstanding value
indybest

News
Sarah Silverman (middle) with sister Reform Rabbi Susan Silverman (right) and sister actress Laura Silverman (left) at Jerusalem's Western Wall for feminist Hanuka candle-lighting ceremony
peopleControversial comedian stages pro-equality Hanukkah lighting during a protest at Jerusalem's Wailing Wall
Sport
After another poor series in Sri Lanka, Alastair Cook claimed all players go through a lean period
cricket
Arts and Entertainment
The Bach Choir has been crowned the inaugural winner of Sky Arts’ show The Great Culture Quiz
arts + ents140-year-old choir declared winner of Sky Arts' 'The Great Culture Quiz'
Life and Style
food + drinkAuthor DBC Pierre presents his guide to the morning after
Life and Style
food + drink
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Food & Drink

    Investigo: Finance Analyst

    £240 - £275 per day: Investigo: Support the global business through in-depth a...

    Ashdown Group: Data Manager - £Market Rate

    Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...

    Ashdown Group: Application Support Analyst - Bedfordshire/Cambs border - £32k

    £27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...

    Recruitment Genius: Class 1 HGV Driver

    £23000 - £27000 per annum: Recruitment Genius: This successful group of compan...

    Day In a Page

    Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

    Homeless Veterans appeal

    In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
    Could cannabis oil reverse the effects of cancer?

    Could cannabis oil reverse effects of cancer?

    As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
    The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

    The Interview movie review

    You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
    Serial mania has propelled podcasts into the cultural mainstream

    How podcasts became mainstream

    People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
    Jesus Christ has become an unlikely pin-up for hipster marketing companies

    Jesus Christ has become an unlikely pin-up

    Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
    Rosetta space mission voted most important scientific breakthrough of 2014

    A memorable year for science – if not for mice

    The most important scientific breakthroughs of 2014
    Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

    Christmas cocktails to make you merry

    Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
    5 best activity trackers

    Fitness technology: 5 best activity trackers

    Up the ante in your regimen and change the habits of a lifetime with this wearable tech
    Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

    Paul Scholes column

    It's a little-known fact, but I have played one of the seven dwarves
    Fifa's travelling circus once again steals limelight from real stars

    Fifa's travelling circus once again steals limelight from real stars

    Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
    Frank Warren column: 2014 – boxing is back and winning new fans

    Frank Warren: Boxing is back and winning new fans

    2014 proves it's now one of sport's biggest hitters again
    Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

    Jeb Bush vs Hillary Clinton

    Karen Tumulty explores the power dynamics of the two first families
    Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

    Stockholm is rivalling Silicon Valley

    The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
    Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

    Crucified Santa: Urban myth refuses to die

    The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
    Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

    The Boy in the Dress: On set with the stars

    Walliams' story about a boy who goes to school in a dress will be shown this Christmas