See 'Eataly' in Italy, Japan and the US
Monday 06 September 2010
On August 31, Eataly, the slow-food Italian market and artisanal foods mega-center, opened its second location outside of Italy in New York City. Experience a virtual tour of three locations including the original in Turin, Italy and one in Tokyo, Japan.
Eataly Turin (Via Nizza, 230, Turin, Italy; additional locations in Asti, Bologna and Milan): http://www.youtube.com/watch?v=4ZB8-f-s810
Eataly Japan (Nihombashi Muro-machi 1-4-1, Cho-Ku, Tokyo, Japan and 20-23 Daikanyama-cho Shibuya-ku, Tokyo): http://www.eataly.co.jp/eng/Video/Video.htm
Eataly New York (200 5th Ave, New York, USA): http://www.youtube.com/watch?v=QCnVyrZ1s2M
In the New York location, the Italian newspaper La Stampa can be read on an iPad while you wait for your fresh mozzarella to be made and prosciutto di Parma hand-cut or you might want to plan a vacation to Italy to experience more delicacies with the help of Eataly's travel section. Although some things are hard to find due to the great demand (fresh ricotta, loaves of rustica with figs), others seemed to be missing (cannoli and sfogliatelle) or perhaps also sold out.
And, according to the Italian news site Dissapore.com, Eataly Rome is in the works and should be opened by March 2011 in the Air Terminal, a former Roman train station. http://www.youtube.com/watch?v=mDRnN8YYzYI (in Italian).
However if you are craving authentic foods and don't live near a great market or Eataly you might want to check out Italian online markets (Cybercucina.com, Doma-Italian-Market.com, iGourmet.com) to get soppressatta, torrone and specialty pastas delivered to your door.
Plus on September 1, an iPhone/iPad app Eataly ($4.99/€2.99-3.99) was released with 1000 recipes, a guide to Italian wines, Eataly locations/maps and a seasonal produce calendar.
Diving in at the deep end is no excuse for shirking the style stakes
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