The rare beer trade, a cult of personalities
Saturday 01 May 2010
The rare beer trade doesn't have quite the cachet of wine futures En Primeur or a formal market unless you break it down to the sum of its parts and look to commodity stocks. However a cult of rare beer lovers has taken to the web to trade, find their rare beers and take part in exclusive brew releases like Dark Lord Day, on April 24.
Three Floyds Brewing Company sells its Dark Lord Russian Imperial stout, brewed with "Intelligentsia coffee, Mexican vanilla, and Indian sugar" for one day only, this being DLD, a festival event that includes BBQ, live music, kilts and international craft beer trading and tasting under various tents in Munster, Indiana.
To attend DLD you would have had to follow 3floyds on Twitter when the company announced the sale of "Golden Tickets" on St. Patrick's Day (March 17). 4,000 tickets were available for $10. Each golden ticket allowed entry to DLD and four bottles of the special stout - plus the ability to first taste on tap Oak Aged Dark Lord Russian Imperial Stout and Vanilla Bean Dark Lord.
An attendee, Aaron, a self-admitted beer-geek from New York, told the foodie blog Chow.com on April 28, "it is a freakish culture! Have you ever seen the documentary Trekkies? Sometimes I feel like I'm part of a culture like that. My non-beer-geek friends assume I just go off to drink nice beer and get loaded. True enough, somewhat, but I feel like their minds would be blown if they got to see how truly geeky, weird, and even asocial this scene is."
That being said the beer-geeks stay connected and are the first to snap up rare beers that are generally sold within hours of being released and with the support of sites RateBeer and the Beeradvocate.com there is an online home for trade.
On February 23, Beernews.org ranked their big six list of rare beers that get the most pre-event "buzz, massive attendance at the event, and have the most requests/trading activity afterward." Test out the beer trade and see if you can find:
- Portsmouth Kate the Great
- Surly Darkness
- Russian River Pliny the Younger
- Three Floyds Dark Lord
- Foothills Sexual Chocolate
- The Bruery Black Tuesday
Remember these tips from Chow.com, RateBeer (www.ratebeer.com) doesn't allow any talk of money in their trading forum and if you are going to ship to a fellow trader contents should be labeled "yeast samples in liquid medium." Include a "surprise" - anything from a glass or sticker to a home brew.
Life & Style blogs
Should doctors and patients learn to plan humane, happier endings rather than trying to prolong life?
http://www.nyxcosmetics.co.uk/" width="88" height="52" />Black Friday: Best beauty deals
Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
Coke milk? Coca-Cola to launch premium milk brand called Fairlife
- 1 Exodus Gods and Kings: Ridley Scott never considered casting 'Mohammad so-and-so from such-and-such' in lead role
- 2 This letter from a reader explains why women can’t play football
- 3 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
- 4 Scientists predict green energy revolution after incredible new graphene discoveries
- 5 Michael Buerk wishes he'd killed Jimmy Savile when he had the chance - by pushing him overboard a cruise ship
iJobs Food & Drink
£40000 - £60000 per annum + £100,000 OTE: h2 Recruit Ltd: Birmingham, Derby, L...
£55000 - £65000 per annum: Investigo: My client, a global leader in their fiel...
£45000 - £52000 per annum + bonus+bens : Investigo: My client, a global leader...
£40000 - £45000 per annum + Benefits : Investigo: One of the fastest growing g...