Time called on British beer measures
Britain's restrictions on beer measures are to be scrapped, the government said Wednesday, meaning a "schooner" or two thirds of a pint, could become a common order at the bar.
The pint (568 millilitres) is so cherished it is even on official list of Icons of England.
Current laws state that draught beer and cider must be sold in measures of a third or a half of a pint, or multiples of half a pint.
But the government wants to lift the restrictions, alongside others on wine and bread loaf sizes, in a bid to give the market greater flexibility.
"Under the government's changes... beers can be sold in 'schooners', which are two-thirds of a pint," the Department for Business, Innovation and Skills said.
The measure is common in Australia, where a "schooner" stops cold lager turning warm in the hot climate before drinkers have finished their glass.
"This is exactly the sort of unnecessary red tape the government wants to remove," said Science Minister David Willetts, who announced the proposals.
"We are freeing businesses so they can innovate and create new products to meet the demands of their customers."
The British Beer and Pub Association welcomed the moves.
"There is no reason why beer shouldn't be enjoyed in a wider range of measures and glass styles. This removes an anomaly which was just daft," said chief executive Brigid Simmonds.
"While the pint remains a great British icon, the two thirds measure will give greater flexibility over how beer is served."
Life & Style blogs
Guest post by Richard Sexton, business development director of e.surv chartered surveyors
Plus lateral thinking and living on London's waterways
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Living with Google Glass: what are they actually like to wear?
Microsoft's Xbox One: Have the price (£399) and release date (30 November) been leaked by online retailer Zavvi?
Splint made by 3D printer used to save baby’s life
The 10 Best road-trip gadgets
Google Glass: First images taken on Google's new glasses appear on Twitter
- 1 'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
- 2 Mothers' diets may harm IQs in two-thirds of babies
- 3 Far-right French historian, 78-year-old Dominique Venner, commits suicide in Notre Dame in protest against gay marriage
- 4 Ingrid Loyau-Kennett, the mother-of-two hailed as a hero for confronting Woolwich attackers, thought: 'better me than a child'
- 5 Woolwich attack: The EDL will seek to exploit this evil crime for their own evil ends
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.