Wendy's challenges McDonald's fries to a taste duel
Thursday 14 April 2011
"We're taking on the giant - McDonald's," said Ken Calwell, Wendy's chief marketing officer in a release.
In a nationwide taste test, Wendy's put their natural-cut fries with sea salt, launched last November, up against McDonald's shoestring potatoes and found that 56 percent of consumers preferred Wendy's over the Golden Arches. McDonald's received 39 percent of the votes, while four percent had no preference.
The results were released this week.
In a candid admission, Calwell acknowledged in a release that Wendy's has never had a national reputation for great-tasting fries. So the company "re-engineered" the recipe last year to come up with fries made from Russet potatoes with the skin on, cooked in a proprietary oil and sprinkled with sea salt. They say that sales for fries spiked 16 percent during the national media blitz in December versus the base period.
The company is hoping to carve out an identifiable niche and market share in an industry where competition is fierce and the Wendy's brand has a tendency to get lost between chains like Burger King, Subway and Starbucks.
Meanwhile, the fry taste test has always been a divisive one, with each fast-food chain boasting schools of devout - and often unflagging - fans.
In last year's annual Zagat reader survey, McDonald's took the top spot for Best French Fries at a fast-food chain, followed by Five Guys, In-N-Out Burger, and then Wendy's. Burger King rounded out the top five.
In 2009, Consumer Reports magazine, meanwhile, gave fries from Wendy's and McDonald's ratings of Very Good for their big potato flavor and crispiness. Burger King received a tepid rating of Good.
Wendy's has 6,500 restaurants around the world.
Geoffrey Macnab reviews American Hustle, also starring Christian Bale and Bradley Cooper
elephant appealThe first 23 lots in our charity auction have now gone. But there are 22 more still up for grabs
newsFormer soldier taped 33 of the animals to the floor and then stamped on them one by one
Michelle Nijhuis' daughter insists (s)he is, and she learnt a valuable lesson on gender in books
news Opponents claim it would stop performers such as Beyonce and Madonna appearing on TV
It takes a platoon of chefs, litres of brandy and rum, and almost 100kg of dried fruit
newsThat most ancient of crimes is on the rise, threatening farmers' livelihoods, community trust – and human health
food + drink
sportIf you thought the London Olympics and Wiggins' Tour glory made last year best, don't forget Murray's Wimbledon win and Farah's double
Life & Style blogs
The 10 Best Scotch Whiskies
America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
GTA 5: Rockstar bans gamers stealing in-game money worth millions
Microsoft announces first exclusive Xbox One content: a documentary on the worst video game ever
Potential revolution in cancer treatment voted breakthrough of the year by scientists
- 1 America's 'virgin births'? One in 200 mothers 'became pregnant without having sex'
- 2 North Koreans are gasping for the truth: Let's give it to them
- 3 27 animals died during filming of Hollywood blockbuster The Hobbit: An Unexpected Journey, says report
- 4 Sun will 'flip upside down' within weeks, says Nasa
- 5 Christmas comes early: Justin Bieber is 'retiring from music'
- < Previous
- Next >
iJobs Food & Drink
£18000 - £27000 per annum + Award-Winning Benefits: Round The World Experts: D...
£18000 - £22000 per annum + Award-Winning Benefits: FCm Travel Solutions: FCm ...
£23000 - £27000 per annum + £18K base & uncapped commission & benefits: Flight...
Excellent Salary: Austen Lloyd: We would very much like to hear from applicant...